HG Insights Logo

HG Insights

Senior Campaign Specialist

Posted 5 Days Ago
Be an Early Applicant
Hybrid
Pune, Maharashtra
Senior level
Hybrid
Pune, Maharashtra
Senior level
The Sr. Campaign Specialist plans, executes, and optimizes multi-channel B2B marketing campaigns, collaborating with teams and analyzing performance metrics.
The summary above was generated by AI

Job Title: Sr. Campaign Specialist

Department: Growth Marketing

Division: Marketing


HG Insights is a leader in technology intelligence, providing data-driven insights that help businesses make strategic decisions about technology investments and market opportunities. We transform raw data into actionable intelligence that drives revenue growth and competitive advantage for our customers. 

HG Insights is looking for a Sr. Campaign Specialist to plan, execute, and optimize multi-channel marketing campaigns that drive demand and revenue growth. This role is ideal for a results-driven marketer with a deep understanding of B2B campaign strategies, marketing automation, and analytics.

As a key member of the marketing team, you will manage and execute targeted campaigns across email, paid media, events, and digital channels. You will work closely with content, sales, and product teams to ensure seamless execution and continuous optimization of campaign performance.


What You'll Be Responsible For:Campaign Strategy & Execution

  • Develop and execute integrated marketing campaigns that align with business objectives and sales goals.
  • Manage campaign calendars, audience segmentation, and workflow automation.
  • Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels.

Email & Marketing Automation

  • Build and manage email marketing campaigns, including lead nurturing, drip sequences, and product announcements.
  • Leverage marketing automation tools (e.g.,, Marketo,) to improve campaign efficiency and engagement.
  • Conduct A/B testing and optimize email content, subject lines, and CTAs to increase conversion rates.

Paid & Digital Marketing

  • Plan and execute paid media campaigns (Google Ads, LinkedIn, and other platforms) to drive qualified leads.
  • Monitor ad performance and adjust targeting, creative, and bidding strategies to maximize ROI.
  • Work with content and design teams to create compelling landing pages and ad creatives.

Performance Analytics & Optimization

  • Track and analyze key campaign performance metrics such as conversion rates, CTR, and ROI.
  • Provide regular reporting and insights to inform future campaign strategies.
  • Use data-driven decision-making to continuously improve campaign effectiveness.


What You’ll Need: 

  • 5+ years of experience in B2B marketing campaign execution.
  • Strong knowledge of marketing automation tools (Marketo, Outreach).
  • Hands-on experience with digital advertising platforms (Google Ads, LinkedIn, Rollworks,etc.).
  • Proven ability to manage multiple campaigns simultaneously in a fast-paced environment.
  • Strong analytical skills with experience in campaign tracking and performance optimization.
  • Bachelor's degree in Marketing, Communications, Journalism, English, or relevant field
  • Excellent project management skills and attention to detail.
  • Collaborative team player with strong communication skills.


Why Join HG Insights?

  • Be part of a dynamic, fast-growing enterprise SaaS company.
  • Work with an innovative team driving AI-powered revenue growth intelligence solutions.
  • Enjoy career growth opportunities in a high-impact role.
  • Competitive salary and comprehensive benefits package.
  • Collaborate with global teams based in the USA and UK.
  • Collaborative and innovative work environment.
  • Opportunities for professional development and learning.

If you're passionate about partner marketing and looking to make an impact in a leading B2B SaaS company, we’d love to hear from you!

HG Insights is an equal opportunity employer and values diversity at all levels.

Top Skills

Google Ads
LinkedIn
Marketing Automation Tools
Marketo
Outreach
Rollworks

Similar Jobs

15 Hours Ago
Hybrid
Mumbai, Maharashtra, IND
Senior level
Senior level
Financial Services
The role involves ensuring compliance in marketing operations, building internal controls, and providing guidance on regulatory standards for investment teams.
Top Skills: Asset ManagementMarketing CommunicationsRegulatory Compliance
2 Days Ago
Hybrid
Mumbai, Maharashtra, IND
Senior level
Senior level
Financial Services
The Vice President of Internal and Corporate Communications will develop and implement effective communication strategies across the Corporate Centers in India, manage stakeholder relationships, oversee large-scale events, curate content for various channels, and innovate internal communication processes to boost engagement and align with business objectives.
2 Days Ago
Hybrid
2 Locations
Junior
Junior
Artificial Intelligence • Healthtech • Professional Services • Analytics • Consulting
This role involves driving marketing tactics, developing collateral, executing campaigns, and measuring marketing activities to focus on tech and alliance solutions.
Top Skills: Data ToolsGen AiMarketing AutomationMicrosoft Dynamics

What you need to know about the Pune Tech Scene

Once a far-out concept, AI is now a tangible force reshaping industries and economies worldwide. While its adoption will automate some roles, AI has created more jobs than it has displaced, with an expected 97 million new roles to be created in the coming years. This is especially true in cities like Pune, which is emerging as a hub for companies eager to leverage this technology to develop solutions that simplify and improve lives in sectors such as education, healthcare, finance, e-commerce and more.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account