Senior Data Analyst, E-Commerce

Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, leverage AI to amplify our impact, and achieve results—together, from anywhere.

What the Role Is

The Senior Data Analyst, E-Commerce will provide strategic insights and analysis focused on Babylist's e-commerce operations, merchandising, and pricing strategies. You will be responsible for building and maintaining critical reporting infrastructure, conducting deep-dive analyses and simulations on sales performance, margin optimization, and category growth opportunities. Reporting to the Senior Manager of Data Science, you will partner closely with merchandising, finance, e-commerce and registry teams to drive data-informed decisions that directly impact revenue growth and market positioning. This role offers a unique opportunity to shape our pricing strategy from the ground up and influence our assortment planning across good-better-best market segments.

Who You Are

• 6+ years of experience in e-commerce analytics, with strong expertise in merchandising metrics, sales analysis, and margin reporting
• Deep understanding of e-commerce KPIs including sales performance by SKU/brand/vendor, promotional effectiveness, and pricing dynamics
• Experience with pricing analysis and strategy development, including competitive positioning and price elasticity modeling
• Proven track record of building and maintaining dashboards and reporting 
• Strong SQL skills with ability to work with complex data structures and large datasets
• Experience with DBT, Snowflake and advanced Python techniques is a strong plus
• Demonstrated enthusiasm for leveraging AI and innovative analytical approaches
• Exceptional problem-solving abilities with experience in opportunity sizing and impact analysis
• Strong communication skills with ability to partner effectively with both technical and non-technical stakeholders
• Experience with SKU rationalization, assortment planning, or category management is highly desirable
• You're comfortable and enthusiastic about working in an AI-forward environment where AI tools are part of daily operations

How You Will Make An Impact

• Own and evolve the entire e-commerce reporting suite, including dashboards for net sales, margin analysis, and performance metrics across divisions, brands, categories, and SKUs
• Lead the exploration and development of Babylist's pricing strategy for 2026, including research into pricing tools, competitive analysis, and recommendation of strategic direction
• Partner with the Senior Financial Analyst to conduct impact analysis and opportunity sizing for new initiatives, particularly in growth categories and subscription programs
• Analyze registry penetration data to identify category growth opportunities and inform merchandising strategies
• Support good-better-best assortment planning initiatives by providing granular analysis on pricing segments and market positioning
• Develop sophisticated simulations and models to evaluate pricing scenarios and promotional strategies
• Leverage competitive pricing data from registry sources to inform market positioning and pricing decisions
• Create actionable insights from complex analyses to drive category-specific growth initiatives
• Build frameworks for evaluating and tracking new e-commerce initiatives from inception through implementation

Why You Will Love Working At Babylist

Our Culture

• We work with focus and intention, then step away to recharge
• We believe in exceptional management and invest in tools and opportunities to connect with colleagues
• We build products that positively impact millions of people's lives
• AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact

Growth & Development

• Competitive pay and meaningful opportunities for career advancement
• We believe technology and data can solve hard problems
• We're committed to career progression and performance-based advancement

Compensation & Benefits

• Competitive salary with equity and bonus opportunities
• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:

$166,207 to $199,407

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity

Interview Process & Consent
Babylist uses AI to record and transcribe all interviews for evaluation purposes in accordance with CCPA and GDPR. By participating in an interview, you consent to this recording and transcription.

Interview Integrity
During the interview process, we're evaluating your individual problem-solving skills, creativity, and approach to challenges. While AI tools like ChatGPT, Claude, and Cursor are part of your daily toolkit once you join Babylist, all interviews, assessments, and take-home assignments must be completed independently. 

You may not use AI tools, third-party services, coaching platforms, or content-farming services during any part of the interview process unless we explicitly permit it. We will clearly communicate when AI tools are allowed for specific assessments.

Any indication of third-party assistance or AI-generated responses will result in immediate disqualification. We may also verify educational credentials through third-party sources—providing false or misleading information will result in removal from consideration.

Official Communication
All communication will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. Verify legitimate opportunities on our careers page.

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