The Senior Digital Advertising Strategist will develop and implement media plans, manage budgets, create ad strategies, conduct keyword research, optimize ads, analyze performance, and oversee seasonal campaigns across Amazon and other platforms while leading the team and ensuring compliance with industry standards.
Job Description:
Comprehensive list that combines the day-to-day tasks for an Amazon advertising manager with the broader responsibilities of an advertising manager involved in media planning, buying, and annual budget planning for brands across various marketplaces:
Media Planning:
- Develop comprehensive media plans that span various marketing channels.
- Identify target audiences, demographics, and key market segments for each brand.
Budget Planning and Allocation:
- Collaborate with stakeholders to establish annual advertising budgets for each brand.
- Allocate budgets across different advertising channels and campaigns based on performance expectations and business priorities.
Campaign Strategy and Planning:
- Develop and refine advertising strategies for Amazon and other marketplaces based on business goals and market trends.
- Plan and set campaign budgets, bidding strategies, and targeting parameters for both Amazon and other advertising channels.
Keyword Research:
- Conduct thorough keyword research for Amazon campaigns and other platforms.
- Regularly update and expand keyword lists based on performance data and changes in the market.
Ad Creation and Optimization:
- Create compelling ad copy for various ad formats on Amazon and other marketplaces.
- Continuously optimize ad creatives for improved performance across channels.
Budget Management:
- Monitor daily and monthly budgets for Amazon campaigns and other advertising channels.
- Adjust budgets based on performance and seasonality.
Bid Management:
- Set and adjust bids for keywords and placements on Amazon and other platforms.
- Monitor and adjust bidding strategies based on performance data.
Performance Tracking and Analysis:
- Implement tracking mechanisms to monitor the performance of campaigns across Amazon and other channels.
- Analyze data to assess the effectiveness of media placements and adjust strategies accordingly.
ROI Analysis:
- Calculate ROI for each advertising channel and campaign on both Amazon and other platforms.
- Use ROI data to optimize media plans and maximize the impact of advertising spend.
Seasonal Campaign Planning:
- Develop and execute seasonal advertising campaigns for Amazon and other marketplaces.
- Adjust strategies for peak seasons and promotional periods.
Ad Creative Development:
- Oversee the creation of compelling ad creatives that align with brand guidelines for both Amazon and other platforms.
- Ensure consistency in messaging across different advertising channels.
Competitive Analysis:
- Monitor competitor advertising strategies across different channels, including Amazon and other platforms.
- Use insights to identify opportunities and challenges in the competitive landscape.
Adoption of New Ad Formats and Technologies:
- Stay abreast of emerging advertising formats and technologies for both Amazon and other channels.
- Test and integrate new ad formats that can enhance campaign performance.
Compliance and Regulatory Adherence:
- Ensure that all advertising activities, including those on Amazon and other platforms, comply with industry regulations and standards.
Communication with Stakeholders:
- Regularly communicate with internal stakeholders, including marketing teams, product managers, and executives, to provide updates on campaign performance and discuss strategic adjustments.
Post-Campaign Analysis:
- Conduct post-campaign analysis for both Amazon and other channels to gather insights, identify lessons learned, and inform future advertising strategies.
Team Management:
- Delegate tasks and responsibilities, fostering a collaborative and efficient work environment.
Team Training and Development:
- Provide ongoing training to team members on the latest advertising trends, tools, and technologies.
- Foster a culture of continuous learning and development within the team.
This comprehensive list reflects the diverse and multifaceted role of an advertising manager involved in both Amazon advertising and broader media planning and buying across various marketplaces. Regular analysis, adaptability, and strategic thinking are essential components for success in this integrated role.
Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Top Skills
Amazon Advertising
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