At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.
We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.
At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.
We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.
Roofr is seeking a Sr. Lifecycle Marketing Specialist to drive revenue growth. Reporting to the Senior Lifecycle Marketing Manager, you’ll collaborate with internal teams to build and optimize multi-channel campaigns that deliver the right message at the right moment.
As a technical and creative marketer, you’ll lead end-to-end lifecycle efforts across email, SMS, in-app messaging, SDR sequences, drip flows, and more, supporting the customer journey from acquisition to activation, retention, and expansion. You’ll work cross-functionally with Revenue Ops, Growth, Product Marketing, and Performance teams to ensure campaigns are deeply segmented, data-driven, and aligned with key business goals.
What You’ll Get to Do:
- Obsess over Roofr’s customer lifecycle, from acquisition through activation, retention, and expansion, using data‑driven insights to inform targeted lifecycle enhancements.
- Identify trends, gaps, and behavior‑based triggers in the customer lifecycle; collaborate with marketing and revenue teams to launch funnel-specific campaigns (top, middle, bottom).
- Build and optimize multi‑touch, behavior‑driven lifecycle campaigns via email, SMS, in‑app messaging, SDR sequences, drip flows, re‑engagement, and experimental landing pages. Use segmentation, A/B testing, and performance analysis to iterate and improve results over time.
- Collaborate cross-functionally with Growth, Content, and Product Marketing to test messaging, creative assets, and conversion touchpoints.
- Partner with Revenue Ops/Data teams to ensure clean, actionable customer and campaign data for effective automation and personalization.
- Own campaign reporting and analytics, using tools like HubSpot, Amplitude, GA4, and Pendo, and monitor key lifecycle metrics (activation, engagement, retention, upsell) to uncover where lifecycle marketing can drive impact.
What You’ll Bring to the Role:
- 3+ years of experience in lifecycle marketing, email marketing, or marketing operations/automation in a startup SaaS environment (ideally PLG).
- Demonstrated success designing, launching, and optimizing cross-channel customer journeys.
- Hands-on experience with tools such as HubSpot, Amplitude, Pendo, Customer.io, or similar.
- Deep understanding of email, SMS, and in‑app messaging best practices, segmentation, and experimentation frameworks.
- Strong analytical skills with experience translating product usage and behavior data into actionable lifecycle strategies.
- Excellent communication and collaboration skills to work seamlessly across teams and align on campaign goals.
Bonus Points (Optional):
- HubSpot Marketing Certification.
- Basic knowledge of HTML for email building and troubleshooting.
- Experience with marketing attribution models or post-purchase retention flows.
- Strong understanding of the Small and Medium-sized Business (SMB) customer journey, with experience building and optimizing lifecycle programs that support fast-moving, high-volume sales funnels.
- Hands-on experience with Google Tag Manager, Google Analytics 4, and cross-platform custom event tracking (i.e. syncing custom web events to HubSpot).
Compensation Range: $80,000.00 - $100,000.00 base CAD
🏠 What we offer (US + Canada)
When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:
🏝️ Vacation/Paid Time Off:
- 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
- 1 Friday off per month (we call those our laundry days!)
- Company wide paid shutdown for the week between Christmas and New Years
- Flexible time off
- 80% employer paid benefits
- RRSP/401k match
- Generous Parental Leave policy
🤝 Perks:
- We host 2 retreats per year and great team building activities
- Ample learning and development opportunities to continue growing your career
- Home office setup stipend
- Internet and phone allowance
- Remote first culture
- Weekly Friday paydays!
🤖 AI Notice
At Roofr, we’re big fans of AI. It helps us write job descriptions that don’t put you to sleep, takes notes during interviews so we can actually listen, and even helps us track down awesome humans like you.
Feel free to use AI to prep, research, or get pumped up for your interview (we see you, ChatGPT power users 👀). But when it’s time to chat, we’d love to meet you, not your AI alter ego. Bring your real, unfiltered self, we promise we will too.
And don’t worry, a real, live human is behind every part of our process. Every application is reviewed by a real person, and you’ll always speak with real humans throughout the interview process. No bots, just good people ☺️
⚠️ Important Notice
We’ve been made aware of an individual impersonating Roofr using a fraudulent domain: roofrr.com (note the extra “r”). Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses, instant messaging platforms, or unsolicited calls.
To ensure your application is legitimate, please apply directly through our official careers page: https://roofr.com/careers.
If you receive any suspicious messages or have questions, reach out to us at [email protected].
Your safety and security are important to us — thank you for your vigilance!
Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.
