The Senior Manager, Digital Demand Generation will lead the strategy for pipeline growth through digital channels. Responsibilities include managing a demand generation team, driving multi-channel initiatives, optimizing digital performance, and aligning with sales and marketing teams to achieve revenue goals. The role emphasizes analytics, budget management, and innovation in demand generation strategies.
Who we are
Mindtickle is the market-leading revenue productivity platform that combines on-the-job learning and deal execution to get more revenue per rep. Mindtickle is recognized as a market leader by top industry analysts and is ranked by G2 as the #1 sales onboarding and training product. We’re honoured to be recognized as a Leader in the first-ever Forrester Wave™: Revenue Enablement Platforms, Q3 2024!
Job Snapshot
Mindtickle is seeking a web marketing leader to oversee mindtickle.com. The ideal candidate has a strong vision as well as past working experience in web development, UI, conversion rate optimization, web analytics, and web testing. You will play a key role in driving Mindtickle’s organic conversion strategy as well as executing this strategy. As a leader for the web, you will be responsible for generating a target pipeline goal.
If you are a data-driven, analytical, and strategic thinker with a passion for driving growth from web and improving user experience, apply for this exciting opportunity to join our team
What You’ll Do
- Ensure an engaging end-to-end web experience, aligning with growth, messaging, and brand awareness goals.
- Proficiency in web development, SEO, UX, and web infrastructure.
- Develop and implement a comprehensive conversion rate optimization strategy. Utilize web analytics, sales funnel data, and A/B tests to optimize website conversions and measure performance.
- Drive organic traffic and search result rankings with a well-rounded SEO strategy.
- Establish and manage highly collaborative relationships with stakeholders and leaders across the organization to understand business objectives and priorities and apply these to the web.
- Own and manage the web experiment roadmap, partnering with cross-functional teams to create, launch, and optimize experiments that improve our web marketing presence.
- Continuously improve conversion rate by identifying new opportunities for growth, developing testable hypotheses, and running experiments to validate them.
- Proactively optimize personalization and audience targeting to increase conversions across all marketing channels.
- Analyze results and share insights with the rest of the company on an ongoing basis.
- Conduct and analyze user research, heatmaps, and session recordings to identify drop-off points and pain points in the user journey to establish the path to optimization.
What You’ll Bring
- 6+ years of experience in conversion rate optimization, web optimization, or related field.
- Experience with web analytics tools (e.g., Google Analytics) and the ability to interpret data to drive decisions.
- Proficiency in HTML, CSS, JavaScript, Elementor, and WP Engine
- Strong knowledge of A/B testing, multivariate testing, and other testing methodologies.
- Experience building out CRO and experimentation programs with a focus on improving metrics
- Strong understanding of SEO, SEM, and other digital marketing channels.
- Excellent problem-solving skills and ability to think creatively to identify new opportunities for growth.
- Experience in WebTech and/or MarTech is preferred, e.g. AI tools, Marketo, VWO, Google Tag Manager, Qualified chatbot
- Strong analytical skills with the ability to analyze and interpret data to make informed decisions.
- Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.
Our culture & accolades
As an organization, it’s our priority to create a highly engaging and rewarding workplace. We offer tons of awesome perks and many opportunities for growth.
Our culture reflects our employee's globally diverse backgrounds along with our commitment to our customers, and each other, and a passion for excellence. We live up to our values, DAB, Delight your customers, Act as a Founder, and Better Together.
Mindtickle is proud to be an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.
Your Right to Work - In compliance with applicable laws, all persons hired will be required to verify identity and eligibility to work in the respective work locations and to complete the required employment eligibility verification document form upon hire.
Mindtickle Pune, Mahārāshtra, IND Office
Pune Banglore Highway Pashan Exit, Baner, Pune, Maharashtra, India, 411045
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