Senior Manager, Product Strategy and Management Wellness

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary
As part of the Commercial Product and Experience organization, the Sr. Manager, Wellness will be a key player in driving the future-state strategy and evolution of our wellness portfolio through identifying and executing opportunities that create differentiated customer experiences, drive engagement, and improve health outcomes.

This role sits at the intersection of product strategy, customer insights and commercial execution, working to ensure wellness solutions are impactful, commercially relevant, and effectively supported across segments and distribution channels.

The ideal candidate combines strong strategic thinking, passion for human-centered design, commercial acumen, and cross-functional leadership to identify market opportunities, translate customer and field insight into actionable product direction, and drive measurable business impact.

**The position may be remote or hybrid anywhere in the US depending on candidate location and commute to a hub location

Key Responsibilities

Shape Wellness Product Strategy

• Develop recommendations that influence portfolio investment decisions, roadmap priorities, and growth strategy. Evaluate market opportunities and unmet or underserved customer needs and translate into opportunities for product differentiation

• Develop future-state concepts, business cases, and strategic recommendations for new wellness capabilities, partnerships, and experiences.

• Inform the long-term roadmap for wellness capabilities, experiences, and solution value proposition

Drive Cross-Functional Product Development & Execution

• Partners across Sales, Marketing, Strategic Partnerships, Underwriting, Actuarial, Finance, Product, and related stakeholders to influence and accelerate wellness product development and delivery

• Help align cross-functional teams around product priorities, requirements, dependencies, and execution needs

• Lead business case development, product gating, and implementation planning for new wellness initiatives and enhancements

• Ensure product recommendations are operationally sound and commercially viable in a highly matrixed environment

Lead Market & Customer Insight Integration

• Maintain understanding of wellness market dynamics, competitive activity, and emerging customer expectations

• Gather and synthesize voice-of-customer, field, and stakeholder feedback to inform product priorities

• Use data, research, and market insight to refine positioning, packaging, and future product direction

• Identify implications of market shifts and evolving customer needs for the wellness portfolio

Support Market Positioning & Field Enablement

• Define clear wellness value propositions for internal and external audiences

• Support development of product messaging, field guidance, and market-facing materials that translate complex offerings into practical business value

• Partner with field and segment leaders to understand market needs and strengthen how wellness offerings are positioned and supported

• Contribute to discussions with brokers, consultants, customers, and internal stakeholders as needed to support product relevance and market adoption

Maintain Product Performance Insights & Portfolio Roadmap

• Track and evaluate key performance indicators such as engagement, adoption, satisfaction, and business impact

• Identify performance gaps, risks, and opportunities across wellness offerings

• Advise on decisions related to product enhancements, optimization, and lifecycle management, including sunset decisions where appropriate

• Provide clear insights and recommendations to leadership on portfolio performance and product direction

Qualifications

• 7+ years of experience in product management, product strategy, commercial product roles, wellness, employee benefits, healthcare, or completion of General Management Development Program (GMDP) or any Leadership Development Program

• Experience designing, managing, or evolving products and solutions that integrate multiple modalities, including digital platforms, partner services, human-led interventions, and engagement experiences, to deliver cohesive customer outcomes

• Skilled at using quantitative and qualitative insights to connect market needs, customer insight, and business priorities to product direction

• Comfortable working across multiple stakeholders, including business, commercial, operational, and product partners

• Strong written and verbal communication skills, including the ability to create clear stakeholder-facing and field-facing materials

• Demonstrated ability to translate complex concepts into commercially relevant product recommendations and practical action

• Strong organizational judgment, prioritization, and follow-through in high-visibility work

• Ability to operate independently and influence decisions without formal authority

Success Profile (What “Great” Looks Like)

• Strong contribution to the strategic direction of wellness offerings across the portfolio

• Wellness offerings are positioned in ways that resonate with market needs and business priorities

• Cross-functional stakeholders are aligned on priorities, requirements, and execution approach

• Field teams receive clear, practical guidance on wellness offerings and their value proposition

• Product performance is actively monitored and translated into thoughtful recommendations for growth, improvement, and lifecycle decisions

• Market insight and customer feedback are consistently incorporated into product strategy and portfolio evolution

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

Additional details about available benefits are provided during the application process and on Benefits Moments.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.