Senior Marketing Analytics Associate

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it , our most valuable asset is our people. Here you'll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide. ZSers drive impact by bringing a client first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning; bold ideas; courage an d passion to drive life-changing impact to ZS.
Our most valuable asset is our people .
At ZS we honor the visible and invisible elements of our identities, personal experiences and belief systems-the ones that comprise us as individuals, shape who we are and
make us unique. We believe your personal interests, identities, and desire to learn are part of your success here. Learn more about our diversity, equity, and inclusion efforts and the networks ZS supports to assist our ZSers in cultivating community spaces, obtaining the resources they need to thrive, and sharing the messages they are passionate about.
We seek a dynamic Senior Marketing Analytics Associate to join our Marketing & Communications team in New Delhi, India. This is a cross-functional, technical marketing role ideal for someone who combines hands-on experience in digital data collection and tag management with strong analytical skills and a solid understanding of customer behavior across digital channels. You're both a thinker and a doer, comfortable digging into data, building solutions and communicating insights that drive action. You thrive in collaborative environments and are driven by the impact of data-informed decision-making in marketing.
We are specifically looking for a skilled developer with hands-on experience in Adobe Analytics and Adobe Experience Platform Tags(previously Adobe Launch). You will be responsible for implementing and managing tagging solutions to support data collection across web and digital properties. This includes configuring data elements and rules, deploying tracking codes and ensuring accurate event capture for analytics and marketing. The ideal candidate has a strong technical foundation, attention to detail, and the ability to clearly communicate findings to both technical and non-technical stakeholders. Experience applying AI tools or techniques in a marketing context is a plus.
What you'll do:

• Manage and configure Adobe Experience Platform Tags to ensure accurate, scalable and privacy-compliant data collection across digital properties.
• Serve as a backup and support resource for Adobe Analytics implementation, including variable mapping, report suite management and validation of tracking accuracy.
• Troubleshoot and resolve tag firing issues, data layer inconsistencies, and integration challenges across Adobe and third-party platforms.
• Collaborate with an external agency to oversee some tag deployment, QA processes, and implementation timelines, ensuring alignment with technical and business requirements.
• Continuously optimize tagging architecture and data layer design to improve data accuracy, reporting capabilities and insight generation for marketing and product teams.
• Support the implementation and management of OneTrust for website consent and privacy compliance, ensuring adherence to global data protection regulations and maintaining a secure user experience.
• Support AI-driven initiatives by leveraging analytics insights to improve customer engagement and marketing automation.
• Continuously research and recommend emerging trends and innovations in digital analytics and data collection methodologies.

What you'll bring:

• Bachelor's degree required in Marketing, Analytics or Engineering
• At least 5 years of relevant experience in business at a B2B company
• Experience working with cross-functional global teams
• Rich experience in web analytical tools Adobe Analytics and Experience/Launch and familiarity with other marketing technologies such as Google Analytics
• Intermediate knowledge in JavaScript, HTML/CSS, and/or JSON, with practical experience applying these skills in tag management platforms to configure, troubleshoot and optimize tracking implementations
• Strong proficiency with data analysis and presentation skills

• Have a foundational understanding of AI concepts and experience with tools
• A team player with strong attention to detail and data integrity
• Ability to take direction and provide strategic insight
• Excellent problem-solving and prioritization skills, with the ability to work independently

Perks & Benefits:
ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth and professional development. Our robust skills development programs, multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member.
We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.
Travel:
Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures.
Considering applying?
At ZS, we're building a diverse and inclusive company where people bring their passions to inspire life-changing impact and deliver better outcomes for all. We are most interested in finding the best candidate for the job and recognize the value that candidates with all backgrounds, including non-traditional ones, bring. If you are interested in joining us, we encourage you to apply even if you don't meet 100% of the requirements listed above.
ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law.
To Complete Your Application:
Candidates must possess or be able to obtain work authorization for their intended country of employment.An on-line application, including a full set of transcripts (official or unofficial), is required to be considered.
NO AGENCY CALLS, PLEASE.
Find Out More At:
www.zs.com