Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Role summary:
Senior Marketing Manager (GTM). Drive APAC product launches and QBRs with a focus on analytical rigour and sharp narratives. You’ll manage 360° plans across SG, AU, JP, IN, and MY. Requires 6+ years’ experience in consulting or tech, a 5:30 AM IST start time, and mastery of complex stakeholders.
Role:
- Lead the end-to-end GTM programme management for product launches, from initial strategic planning and business cadences to post-launch analysis and iteration.
- Collaborate with local leads and regional stakeholders to define, document, and refine comprehensive 360 GTM plans that align with broader business objectives.
- Own the Performance and Results Reporting process, tracking marketing metrics and business performance to build data-driven narratives in written format.
- Serve as the primary liaison across a complex cross-functional matrix, pulling various perspectives together to maintain a unified and effective regional strategy.
- Proactively identify potential bottlenecks and dependencies, developing robust operational systems and mitigation plans to keep high-stakes programmes on track.
- Drive the Quarterly Business Report (QBR) process, consolidating inputs from across the region to provide clear, actionable insights for senior leadership.
- Continuously assess and refine GTM best practices and operational workflows to improve efficiency for future regional launches.
- Partner with local leads who are executing creative campaigns to ensure alignment with global standards and regional business performance reviews.
You:
- BA/BS degree or equivalent experience
- 6+ years of experience in GTM strategy, programme management, or business analysis, ideally with a background in consulting, FMCG, or a global technology environment.
- Proven ability to translate high-level business objectives into actionable, operational GTM plans with a strong focus on analytical rigour.
- A track record of managing complex, cross-functional projects from inception to completion with meticulous attention to detail and milestone tracking.
- Exceptional interpersonal and communication skills, with the ability to influence stakeholders without direct authority and present information in a sharp, concise manner.
- Highly skilled in narrative building and creating executive-ready written reports and presentation decks that simplify complex data sets.
- Comfortable working very independently in a fast-paced, ambiguous environment, managing multiple workstreams across geographically dispersed teams.
- Proficiency with project management software (e.g., Asana, Jira, Smartsheet) and collaborative G Suite tools.
- Ability to work early hours to align with Singapore (SGT) and attend US-based calls; for India-based candidates, this requires a 5:30 AM IST start time.
- Understanding of the B2C marketing context is a plus, though a background in strategic consulting or business analytics is equally valued.
- Exceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.
Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.
