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The Principal Partner Alliances Marketing Specialist is a highly skilled subject matter expert focused on managing and optimizing marketing efforts related to partnerships and alliances.
This role plays a crucial role in collaborating with partner companies to create joint marketing initiatives that drive brand visibility, lead generation, and business growth.
- Collaborates with partner companies to develop joint marketing strategies and plans that align with the goals of both the organization and partner company.
- Plans and executes the Alliances Partner Annual and/or multi-year strategic marketing plans supporting the business development agreements between the company and Alliances Partner.
- Plans, coordinates, and executes joint marketing campaigns and demand generation activities that leverage the strengths of both the company and its partners.
- Works with relevant teams to create compelling and relevant marketing content, including collateral, whitepapers, webinars, and presentations, that showcase the joint value proposition.
- Organizes and participates in joint events, seminars, workshops, and webinars that highlight the combined capabilities of the partnering entities.
- Develops strategies for lead generation and customer acquisition by leveraging the reach and customer base of partner companies.
- Collaborates with partners to share marketing data and insights, analyze campaign performance, and refine strategies.
- Creates and manages marketing collateral, materials, and resources that communicate the value of the partnership to both internal and external stakeholders.
- Utilizes marketing automation platforms and CRM systems to manage joint marketing efforts, track engagement, and measure ROI.
- Enhances brand visibility and market presence through joint marketing efforts that highlight the combined strengths of the organization and partner companies.
- Works closely with sales, product, and marketing teams to ensure alignment of partnership initiatives with broader business strategies.
- Performs any other related task as required.
- Strong interpersonal skills to build and nurture relationships with partner contacts and internal stakeholders.
- Extended proficiency in various marketing disciplines, including campaign planning, content creation, and lead generation.
- Effective project management skills to coordinate and execute joint marketing initiatives within timelines and budgets.
- Excellent written and verbal communication skills to articulate partnership value propositions and convey marketing messages.
- Capability to analyse marketing data and metrics to measure the success of joint initiatives and optimize strategies.
- Ability to negotiating partnership agreements, contracts, and terms that benefit all parties.
- Team-oriented mindset with the ability to collaborate across different departments and functions.
- Extended familiarity with marketing automation platforms, CRM systems, and analytics tools.
- Extended understanding of the IT services industry, market trends, and customer needs to identify suitable partnership opportunities
- Creative thinking to develop innovative joint marketing campaigns that stand out in the competitive landscape.
- Results-Orientated with the ability to focus on achieving measurable outcomes, such as increased brand visibility, lead generation, and revenue growth.
- Bachelor's degree or equivalent in Marketing, Business, Communications, or a related field.
- Relevant certifications in partner management, marketing automation platforms (e.g., HubSpot, Market), or related areas is desirable.
- Extended demonstrated experience in marketing roles, especially in B2B marketing, alliance management, or partner marketing.
- Extended experience in managing or collaborating with partners in a B2B context, ideally within the IT services or technology sector.
- Extended demonstrated experience in planning, executing, and measuring joint marketing campaigns with partner organizations.
- Extended experience in management and development of partnership value propositions collateral.
- Proven ability to manage multiple projects simultaneously, ensuring timely execution and successful outcomes.
- Extended experience with marketing automation platforms, CRM systems, and analytics tools used to manage partner marketing campaigns.
- Extended experience in analysing marketing data and using insights to optimise joint marketing initiatives.
Workplace type:
Hybrid WorkingAbout NTT DATA
NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group and headquartered in Tokyo.
Equal Opportunity Employer
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.
