Drive GTM strategy and execution for analytics products, collaborating with stakeholders to enhance product positioning, messaging, and market awareness.
Who we are
Mindtickle is the market-leading revenue productivity platform that combines on-the-job learning and deal execution to get more revenue per rep. Mindtickle is recognized as a market leader by top industry analysts and is ranked by G2 as the #1 sales onboarding and training product. We’re honoured to be recognized as a Leader in the first-ever Forrester Wave™: Revenue Enablement Platforms, Q3 2024!
Job Snapshot
Mindtickle is looking for a senior product marketer to drive the go-to-market strategy, messaging, and cross-functional execution of our analytics products. In this role, you will support the growth of new and existing products within the Mindtickle platform by telling compelling stories, developing impactful content, positioning yourself as a thought leader both internally and externally, and driving go-to-market strategy. The ideal candidate is passionate about sales, a great storyteller, and can influence others in a matrixed environment. As a Senior PMM, this position will work very closely with a wide variety of stakeholders - customers, marketers, sellers, product management, designers, and our customer success group. The product marketer will contribute directly or indirectly to the goals of other roles, including product revenue, pipeline, awareness, customer experience, win rate, and churn.
What’s in it for you?
- Develop a clear understanding of your target market, personas (buyers, influencers, users), top uses cases, and customer needs.
- Craft go-to-market strategies with clear objectives and success measures to drive awareness, demand, and new business through partners and tech integrations.
- Own the positioning and messaging and keep internal and external stakeholders (customers, analysts, influencers) informed about changes.
- Manage the creation of content and enablement for monthly product launches as well as bi-annual product announcements.
- Assist in the development of product-focused marketing campaignsWork with GTM, product, and engineering leaders to develop and bring to market the product vision based on current market trends and competitors.
- Develop target customer personas and use case content based on market research and customer interactions.
- Help influence product roadmap and partner with product management to deliver a steady stream of innovative solutions
- Drive initiatives that deliver strong revenue results and influence sales, customer success, solutions consulting, and marketing motions across the customer journey.
- Partner with Sales Enablement to arm GTM teams with the content they need to effectively deliver Mindtickle’s analytics solutions to customers and prospects.
- Create and review content for use in different channels such as the website, ads, webinars, events, videos, case studies, BDR sequences, etc.
- Track competitive offerings and leverage insights to keep the GTM strategy and sales talk tracks updated
We’d love to hear from you, if you:
- 5+ years experience working as a product marketer, preferably in B2B sales or marketing software
- Demonstrate a comprehensive understanding of product marketing and its strategic components
- Passionate about written and visual communication of technical products and their value propositions.
- Experience partnering with B2B Sales teams on messaging, content, enablement, and playbooks.
- Highly cross-functional, with the ability to partner with different teams across the companySelf-starter with the ability to succeed in a fast-paced and rapidly changing environment
Our culture & accolades
As an organization, it’s our priority to create a highly engaging and rewarding workplace. We offer tons of awesome perks and many opportunities for growth.
Our culture reflects our employee's globally diverse backgrounds along with our commitment to our customers, and each other, and a passion for excellence. We live up to our values, DAB, Delight your customers, Act as a Founder, and Better Together.
Mindtickle is proud to be an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.
Your Right to Work - In compliance with applicable laws, all persons hired will be required to verify identity and eligibility to work in the respective work locations and to complete the required employment eligibility verification document form upon hire.
Top Skills
Analytics Products
B2B Sales
Marketing Software
Mindtickle Pune, Mahārāshtra, IND Office
Pune Banglore Highway Pashan Exit, Baner, Pune, Maharashtra, India, 411045
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