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Lead enterprise go-to-market strategy for Zapier’s new products, including Sidekick. Own positioning, packaging, governance messaging, enterprise ICP, competitive differentiation, customer proof points, sales enablement, and commercial readiness. Partner with Product, Sales, Marketing, and Customer Advocacy to support enterprise opportunities, translate product updates into field materials, and incorporate customer and deal feedback into product and GTM decisions.
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Own product marketing for a portfolio of B2B SaaS products, including positioning, messaging, full-funnel demand programs, product launches, sales and partner enablement, and customer expansion initiatives. Translate technical capabilities into compelling customer value and measurable go-to-market outcomes. Conduct customer and competitive research, guide cross-functional teams, and use performance data, AI, and automation to improve pipeline, adoption, conversion, cross-sell, and revenue.
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Own product-to-field marketing and enablement for Unified Access, SaaS Manager, and multi-product expansion. Develop cross-product narratives, sales materials, training, discovery guidance, and cross-sell strategies for enterprise buyers. Partner with Product, Engineering, Sales, Customer Success, Technical Marketing, and Demo Engineering; support strategic customer opportunities; coach sellers; and use field feedback, win-loss analysis, and customer insights to improve messaging, launches, and product decisions.
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KEY RESPONSIBILITIES
Lead GTM Strategy & Execution: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets.
Feature Prioritization: Working with the product development team to identify and prioritize features that will best meet user needs and achieve marketing goals.
Messaging & Story Telling: Collaborate with product teams to deeply understand product features and capabilities, and translate these into clear, compelling messaging for different customer segments.
Content Development: Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies.
Cross-Functional Leadership : Manage cross-functional teams to ensure timely delivery of launch activities (e.g., content creation, PR outreach, influencer marketing, email marketing).
Community amplification : Work with KOLs, and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users.
Performance Tracking & Optimization: Define KPIs for GTM success and continuously refine strategies based on performance insights.
BASIC QUALIFICATIONS
1. 6+ years of product marketing experience in technology companies, with at least 2 years in the crypto/Web3 or blockchain space.
2. Proven track record of launching products and driving adoption through hands-on marketing efforts.
3. Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem.Experience with competitive analysis, market research, and crafting GTM strategies.
4. Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team.Comfortable in a startup environment where priorities shift, and speed is key.
5. Exceptional communication and storytelling skills, with both technical and creative expertise.
What you need to know about the Pune Tech Scene
Once a far-out concept, AI is now a tangible force reshaping industries and economies worldwide. While its adoption will automate some roles, AI has created more jobs than it has displaced, with an expected 97 million new roles to be created in the coming years. This is especially true in cities like Pune, which is emerging as a hub for companies eager to leverage this technology to develop solutions that simplify and improve lives in sectors such as education, healthcare, finance, e-commerce and more.
