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Senior Salesforce Marketing Cloud (SFMC) Platform Architect

Posted 2 Days Ago
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4 Locations
Mid level
4 Locations
Mid level
Design and implement SFMC solutions, manage data integrations, optimize marketing automation workflows, ensure compliance, and lead cross-functional collaboration.
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Job Description:

Responsibilities include but are not limited to: 

Experience: 

4-6 years 

 

  • SFMC Architecture & Implementation: Design, implement, and manage SFMC solutions, including Email Studio, Journey Builder, and Automation Studio. 

  • Data Management & Integration: Define data models, manage SQL-based data segmentation, and integrate SFMC with Salesforce CRM and third-party platforms via REST/SOAP APIs. 

  • Development & Customization: Develop AMPscript & SSJS-based solutions, enhance automation workflows, and optimize personalization strategies. 

  • Marketing Automation & Deliverability: Ensure email deliverability best practices, build dynamic content-driven campaigns, and optimize customer engagement. 

  • Security & Compliance: Maintain adherence to GDPR, CCPA, and internal data policies, ensuring PII security in SFMC implementations. 

  • Collaboration & Leadership: Work with cross-functional teams, gather client requirements, and lead training and knowledge transfer sessions. 

  • Performance Optimization: Monitor SFMC scalability, automation workflows, and reporting insights to improve campaign efficiency. 

 

Requirements: 

Must-Have Skills: 

  • SFMC Core Expertise – Strong knowledge of SFMC architecture, data models, and various studios. 

  • Automation & Journey Building – Proficiency in Journey Builder, Email Studio, and Automation Studio. 

  • SQL & Data Management – Experience with complex queries, data extensions, and segmentation. 

  • AMPscript & SSJS – Advanced scripting for personalization and dynamic content. 

  • APIs & Integrations – Hands-on experience with REST, SOAP APIs, and external system integrations. 

  • Email Deliverability & Reporting – Expertise in campaign analytics, reporting, and optimization techniques. 

 

Desired Skills: 

Good-to-Have Skills: 

  • Cloud Pages & Web Technologies – HTML, JavaScript, CSS. 

  • Einstein AI & Analytics – Experience with predictive personalization. 

  • Distributed Marketing & Multi-Business Unit Experience – Ability to manage multi-org setups. 

  • External Integrations – Familiarity with Mulesoft, Boomi, or other middleware tools. 

  • Datorama & Tableau CRM – Experience in data visualization and campaign performance tracking. 

 

Behavioral Skills: 

Adaptability – Ability to thrive in a fast-paced, evolving environment. 
Time Management – Strong organizational and multitasking skills. 
Team Collaboration – Work effectively with cross-functional teams. 
Presentation & Communication – Ability to convey technical concepts to non-technical stakeholders. 

 

Why Join Us? 

  • Exciting projects with leading clients. 

  • Opportunity to work on cutting-edge SFMC implementations. 

  • Collaborative work environment with career growth opportunities 

Location:

Bengaluru

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Top Skills

Ampscript
Automation Studio
CSS
Datorama
Email Studio
HTML
JavaScript
Journey Builder
Rest Apis
Salesforce Marketing Cloud
Soap Apis
SQL
Ssjs
Tableau Crm

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