Senior Software Engineer

Who We Are
Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Tech Stack 

• Ruby on Rails
• AWS
• Sidekiq
• MySQL
• Redis

Our Ways Of Working
Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year —once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, leverage AI to amplify our impact, and achieve results—together, from anywhere.

What the Role Is

Babylist is hiring Senior Software Engineers to join our engineering organization. You'll work on systems that power a $1B+ GMV marketplace, serving over 9 million families annually. Our engineering teams build everything from advertising platforms and commerce tools to registry systems and health products. During the interview process, you'll learn about different teams and we'll identify the best fit based on your skills and interests.

The work spans:

• Revenue & Growth: Advertising partnerships, commerce features, lifecycle marketing, and growth experiments
• Product & Experience: Registry tools, shopping flows, health product experience, and customer-facing features
• Platform & Infrastructure: Developer tools, core services, monitoring, and foundational systems

We’re looking for builders — engineers who are excited about solving hard problems, moving fast, and helping invent what AI-first software development looks like at Babylist.

• A high-performing engineer with 6+ years of experience delivering end-to-end solutions that drive business growth
• You thrive in a quickly growing environment and are excited to lead business-critical projects to unlock new capabilities
• You have experience testing, monitoring, and running production software systems and are focused on continuing to grow your skills
• You are a talented programmer with React and Ruby on Rails experience (or similar tech stack experience like Python/Django or Javascript/Node.js with strong desire to learn Ruby on Rails) and are excited about further developing your craft and quality of work
• You have a passion for identifying gaps in team processes or execution and love driving impactful improvements
• You're adaptable and open to working on different types of problems, from revenue systems to customer-facing features to infrastructure
• Past experience in e-commerce, consumer growth marketing, adtech, or marketplace systems is a plus but not required
• You pay close attention to detail
• You actively use AI coding tools (Copilot, Cursor, Claude Code, or similar) as part of your daily workflow, bring the architectural judgment to know when to trust AI-generated code and when to course-correct, and are comfortable with a higher experimentation rate — including bets that don’t pan out

• Provide leadership around process, tooling, systems, and software architecture. We benefit from more knowledge and learning how others solve problems. You will feel excited to bring in new ways of solving problems.
• Improve and help maintain existing systems — and lead the team in adopting AI-first approaches to do it faster. As a Senior Engineer, you’re expected to help define how we use AI tooling to accelerate code quality, reduce friction, and raise the bar on what’s possible. This includes knowing when AI-generated code needs architectural correction, not just acceptance.
• Work closely with product managers, designers, and data teams to design, implement, and deploy systems that support our growing business
• Make architectural decisions that balance speed, quality, and long-term maintainability
• Work in a close, supportive team solving real-world problems and making decisions
• Mentor other team members through design and architecture planning, code reviews, and knowledge-sharing sessions

Our Culture

• We work with focus and intention, then step away to recharge
• We believe in exceptional management and invest in tools and opportunities to connect with colleagues
• We build products that positively impact millions of people's lives
• AI tools are as natural to how we work as your IDE or version control — we’re not exploring this, we’re living it

How We Build

• We’re in active transformation — we’re moving fast, building AI-first, and the teams doing it are figuring out the playbook in real time
• You’ll have direct access to stakeholders and short feedback loops, not six-week alignment cycles
• We ship, learn, and iterate fast — project failure and personal failure are not the same thing here
• The engineers here aren’t waiting for fully scoped briefs — they’re builders who own problems end to end

Growth & Development

• Competitive pay and meaningful opportunities for career advancement
• We believe technology and data can solve hard problems
• We're committed to career progression and performance-based advancement

Compensation & Benefits

• Competitive salary with equity and bonus opportunities
• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:
US: $180,100 to $225,082 USD
Canada: $213,400 to $231,100 CAD

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Interview Process & Consent
Babylist uses AI to record and transcribe all interviews for evaluation purposes in accordance with CCPA and GDPR. By participating in an interview, you consent to this recording and transcription.

Interview Integrity
During the interview process, we're evaluating your individual problem-solving skills, creativity, and approach to challenges. While AI tools like ChatGPT, Claude, and Cursor are part of your daily toolkit once you join Babylist, all interviews, assessments, and take-home assignments must be completed independently. 

You may not use AI tools, third-party services, coaching platforms, or content-farming services during any part of the interview process unless we explicitly permit it. We will clearly communicate when AI tools are allowed for specific assessments.

Any indication of third-party assistance or AI-generated responses will result in immediate disqualification. We may also verify educational credentials through third-party sources—providing false or misleading information will result in removal from consideration.

Official Communication
All communication will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. Verify legitimate opportunities on our careers page.

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