The Senior User Acquisition Specialist will expand user base through data analysis, optimize paid campaigns, improve organic visibility, and support global insights.
About Tala
At Tala, we’re applying advanced technology and human creativity to solve what legacy institutions can’t or won't. We are a global financial infrastructure company on a mission to unleash the economic power of the global majority, recognizing that today’s financial infrastructure doesn’t work for most of the world’s population.
We’re the first and only platform to combine the intelligence of a credit bureau, the payments execution of a fintech, and the relationship expertise of a bank into one vertically integrated solution. Our platform is powered by an expansive moat of proprietary data and AI/ML decisioning technology, enabling us to deliver instant, reliable liquidity personalized to every customer's needs. Through our flagship credit app, we’ve disbursed over $7 billion in credit to more than 12 million customers across Latin America, Southeast Asia, and East Africa. These customers have leveraged Tala products to start and expand small businesses, manage day-to-day needs, and pursue their financial goals.
Our pioneering work and proven impact have earned us consistent recognition, including being named to:
CNBC’s Disruptor 50 for five years.
CNBC’s World's Top Fintech Companies for two consecutive years.
Forbes’ Fintech 50 list for nine consecutive years.
Visionary investors, persuaded by the economic power of the global majority, have committed half a billion dollars in equity and debt to Tala's success.
Given the global nature of our team, we operate on a remote-first approach with office hubs in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India.
Most Talazens join us because they connect with our mission. If you are energized by the impact you can make at Tala, we’d love to hear from you!
We're seeking a data-driven Senior User Acquisition Specialist to expand our user base through paid, organic, and analytical initiatives. This role requires a strong understanding of various acquisition channels, a passion for data analysis, and a proven ability to deliver results.
What You'll Do
- Data Analytics: Translate complex data into actionable insights, automate reporting, and build dashboards to track key performance metrics like CPA, ROAS and LTV.
- Market Intelligence: Analyze market trends, competitor strategies, and consumer feedback to identify acquisition opportunities across various channels (e.g. Facebook Ads, Google Ads, organic search)
- Paid User Acquisition: Optimize paid advertising campaigns towards clear ROAS targets, manage ad creatives briefing and rotation, track KPIs, and collaborate with creative teams and agencies to drive user growth.
- Organic User Acquisition: Improve organic visibility through App Store optimizations and other initiatives.
- Global Working Culture: This role will support multiple time zones and countries. It requires an interest in global customer insights.
What You'll Need
- Strong analytical and problem-solving skills.
- Experience in SQL and data visualization tools (e.g. Looker).
- Experience with marketing analytics tools and MMPs (Google Analytics, Adjust) is a strong plus.
- Prior experience with managing paid marketing campaigns or building analytics solutions for marketing teams is a strong plus.
- Fluency in Hindi and English, alongside excellent communication and collaboration skills.
- 3+ years of experience in data analytics and A/B testing.
- 3+ years of experience in user acquisition or digital marketing.
Preferred Skills & Experience:
Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthy. We strongly believe that inclusion fosters innovation and we’re proud to have a diverse global team that represents a multitude of backgrounds, cultures, and experience. We hire talented people regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
Top Skills
Adjust
Google Analytics
Looker
SQL
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