Social Media Executive + Brand Manager

Build and scale the brand’s voice, visibility, and trust across all major social channels. This person should make your brand feel alive — visually, emotionally, and strategically. They handle both creative direction and analytical execution.

1. Brand Identity & Strategy

• Define and maintain the brand tone, color palette, and storytelling themes across all posts.
  
• Develop a monthly social media calendar aligned with campaigns, launches, or events.
  
• Ensure every post supports brand positioning and emotional appeal (not random posting).
  

2. Content Creation & Execution

• Write engaging captions (hooks, CTAs, storytelling) that stop scrolls.
  
• Coordinate with designers, video editors, and copywriters to ensure high-quality creatives.
  
• Create content briefs that are clear, data-driven, and aligned with audience psychology.
  
• Stay on top of trends, sounds, and formats to keep brand content fresh but relevant.
  

3. Community & Engagement Management

• Actively engage with followers, respond to DMs/comments strategically.
  
• Build influencer partnerships, collaborations, and user-generated content loops.
  
• Monitor brand mentions and sentiment — protect and grow brand image daily.
  

4. Performance Analysis & Growth Optimization

• Track KPIs: reach, engagement, follower growth, CTR, retention rate, and conversions.
  
• Prepare weekly and monthly reports with actionable insights (not just numbers).
  
• Run small-scale ad experiments (boosts, engagement campaigns, lookalike testing).
  
• Analyze competitor brands and reverse-engineer what’s working.
  

5. Brand Campaign Leadership

• Plan and execute campaigns that connect emotionally — not just promote offers.
  
• Work closely with the performance marketing team for alignment between paid + organic.
  
• Suggest new brand collabs, partnerships, and opportunities for storytelling expansion.
  

• 2–4 years experience managing brand social media (not agency posting interns).
  
• Has built or scaled at least one brand page organically (show proof).
  
• Understands content hooks, retention psychology, and storytelling tone.
  
• Follows brands like Nike, Duolingo, CRED, and knows why they work — not just how.