Job Description:
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, businesses and society. Established in June 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.
SOCIAL MEDIA MANAGER
We are seeking a dedicated and bilingual Part Time (20 hours a week) Social Media Manager to lead the management and growth of our client’s Japanese X (formerly Twitter) channel. This role is critical in ensuring the success of the client’s local social media presence in Japan, aligning global content strategies with local needs, and providing expert insight into the Japanese social media landscape.
The ideal candidate is fluent in both Japanese and English, passionate about social media and gaming, and excels in localizing global content for maximum impact in the Japanese market. They will also need to be flexible with their time as there is a need to work across time zones and some weekends.
The role can be based in any of our Dentsu locations, ideally Australia or Japan.
RESPONSIBILITIES
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Channel Management: Manage and maintain the client’s Japanese X channel, ensuring consistent engagement and alignment with the brand’s global strategy.
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Content Localization: Adapt global content to resonate with the Japanese audience, ensuring cultural appropriateness and maintaining the brand’s voice.
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Content Creation: Curate, schedule, and post engaging content in Japanese, including text, images, and videos tailored to the platform’s audience and trends.
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Client Collaboration: Act as the primary point of contact for the client, providing insights into the needs of the Japanese X channel and collaborating to refine content and social strategies.
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Community Engagement: Actively monitor and engage with the audience, responding to comments, mentions, and messages in a timely and culturally relevant manner, with client approvals.
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Trend Monitoring: Stay up to date with trends, hashtags, and conversations on Japanese X to identify opportunities for the brand to engage and grow.
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Performance Analytics: Track and report on channel performance, providing actionable insights and recommendations to improve engagement and reach.
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Crisis Management: Address any issues or negative feedback swiftly and effectively, protecting the brand’s reputation, working with the central team and the client for approvals on responses.
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Cultural Expertise: Provide guidance to the global team on Japanese cultural nuances and social media best practices to enhance the overall strategy.
REQUIREMENTS
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Language Proficiency: Native in Japanese and excellent proficiency in English (spoken and written).
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Social Media Expertise: Proven experience managing and growing social media channels, particularly X, with a deep understanding of Japanese platform norms and audience behaviour.
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Cultural Understanding: Strong grasp of Japanese culture, trends, and online community dynamics, particularly in gaming and esports.
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Content Localization: Skilled in localizing content while preserving brand consistency.
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Client-Facing Experience: Confident in collaborating with clients, providing strategic recommendations, and representing local needs effectively.
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Analytical Skills: Ability to analyze data and metrics to inform strategy and demonstrate the channel’s value.
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Passion for Gaming: Genuine interest in gaming and esports, with knowledge of popular titles, trends, and community figures in Japan, is a HUGE plus!
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Organized and Proactive: A self-starter with strong organizational skills and the ability to manage multiple tasks in a fast-paced environment.
WHAT YOU BRING
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At least 2-3 years of experience in social media management, with a focus on Japanese audiences.
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Familiarity with social media tools and analytics platforms.
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Creativity and adaptability to craft impactful content for a Japanese audience.
WORKING WITH US
Joining Dentsu Creative, you will be part of a creative network, delivering ideas at the intersection of brand, culture, and commerce. In an age when brands are built and grown in altogether new ways we espouse humility alongside practical flexible problem solving.
On your journey you will partner with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.
#LI-DNI
Location:
Global
Brand:
Dentsu Creative
Time Type:
Full time
Contract Type:
Fixed Term Contract (Fixed Term)
