The Sr. Executive, Content & Communications will execute strategic content initiatives to align with Anchanto’s goals, manage communications, oversee content creation across various channels, and support webinars and events. This role requires exceptional writing and editing skills, along with a strong understanding of digital marketing and social media best practices.
Role - Sr. Executive, Content & Communications
This role exists to execute strategic content initiatives that align with Anchanto’s goals. We are seeking a seasoned professional with expertise in content writing, distribution, and operations, combined with a deep understanding of communication strategies. Content is a primary pillar of Anchanto’s strategy, and we aim to build a unique voice.
The ideal candidate is a skilled writer with a marketer’s mindset, capable of executing campaigns using our existing content bank while providing precise inputs for the content calendar.
Key Responsibilities
Content Creation
- Write, edit, and oversee high-quality copy for channels like social media, emails, newsletters, campaigns, podcasts, and webinars.
Communications Management
- Develop and execute communication strategies to enhance stakeholder engagement.
- Manage the company’s communication calendar, ensuring message consistency across departments.
Project Management
- Lead projects with multiple team members for smooth execution of organic content campaigns.
Content Repurposing
- Re-purpose existing content for diverse mediums and channels.
Social Media
- Manage and own Anchanto’s social media channels, ensuring consistent calendars aligned with marketing objectives.
CMS Management
- Own and manage Anchanto’s website content ecosystem, including global and regional directories.
Webinar & Events
- Support operational execution of webinars and events to build and nurture marketing pipeline efforts.
Qualifications
Education
- Bachelor’s degree in Communications, Journalism, or related fields. Advanced degrees are a plus.
Experience
- 4–5 years in content/communications or journalism roles, with strong writing expertise.
Skills
- Exceptional writing, editing, and proofreading skills.
- Operational experience in email campaigns.
- Understanding of digital marketing, SEO, and social media best practices.
Attributes
- Creative thinker with innovative content ideas.
- Collaborative mindset to craft compelling content.
- Strong organizational, leadership, and time-management skills.
- Ability to thrive in fast-paced environments.
Anchanto Pune, Maharashtra, IND Office
401, Vascon ECO Tower, Behind Veritas, Baner Road, Pune, Maharashtra, India, 411045
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