GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.
With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.
Learn more at groundtruth.com.
We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023 & 2025! Learn more about the perks of joining our team here.
A bit about Team
We are looking for a skilled Supply Operations Specialist with 2-3 years of experience to join our supply team. In this role, you will play a key role in maintaining the network's operational health and driving insights and optimizations on inventory mix.
As a Supply Operations Specialist, you'll play a pivotal role in working with our partners to maximize their effectiveness within our network and put their best inventory forward. You'll collaborate closely with Sales and Campaign Managers to ensure that we are surfacing our inventory optimizations to our customers, and with Product and Engineering teams to execute network upgrades required for product initiatives.
You will:
- Lead core network operations, including monitoring traffic from our partners and communicating network deviations and optimizations.
- Drive inventory bundling and creation, ensuring its proper connection to the customer interface.
- Evaluate and monitor inventory quality by ideating and deploying network tests, as well as conducting in-depth analysis to assess the effectiveness and efficiency of the supply mix.
- Prepare regular reports and dashboards to communicate media supply performance and insights to stakeholders.
- Utilize data analytics tools and software to identify trends, patterns, and performance metrics.
- Need strong account management skills to be able to run meetings with key external stakeholders
You have:
This is our ideal wish list, but most people don’t check every box on every job description. So, if you meet most of the criteria below, are excited about the opportunity, and willing to learn, we’d love to hear from you.
- A Bachelor's Degree or 3+ years of experience in Ad Operations, Site Operations, Tech Operations, or related field.
- 2+ years of professional experience in AdTech with understanding of SSP environment. Understanding of industry trends, privacy laws on ad targeting, new ad formats and technologies.
- Knowledge of ad serving platforms and ad network fraud (GIVT, SIVT) monitoring and processes.
- Strong analytical skills with the ability to use SQL for independent data manipulation from databases. Knowledge of BI tools such as Looker is a plus.
- Excellent communication skills and ability to collaborate effectively with cross functional teams (technical and non-technical), and external partners.
- Detail-oriented mindset with a focus on accuracy and ability to dive deep into large amounts of data to troubleshoot platforms, data and/or campaigns.
- Strong organizational skills, ability to manage multiple projects simultaneously and meet deadlines in a fast-paced unstructured environment.
- Able to work in EST or PST hours
Benefits
At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.
- Parental leave- Maternity and Paternity
- Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays)
- In Office Daily Catered Breakfast, Lunch, Snacks and Beverages
- Health cover for any hospitalization. Covers both nuclear family and parents
- Tele-med for free doctor consultation, discounts on health checkups and medicines
- Wellness/Gym Reimbursement
- Pet Expense Reimbursement
- Childcare Expenses and reimbursements
- Employee referral program
- Education reimbursement program
- Skill development program
- Cell phone reimbursement (Mobile Subsidy program).
- Internet reimbursement/Postpaid cell phone bill/or both.
- Birthday treat reimbursement
- Employee Provident Fund Scheme offering different tax saving options such as Voluntary Provident Fund and employee and employer contribution up to 12% Basic
- Creche reimbursement
- Co-working space reimbursement
- National Pension System employer match
- Meal card for tax benefit
- Special benefits on salary account
