At SmartBear, we believe building great software starts with quality—and we’re helping our customers make that happen every day. Our solutions across the SLDC, including Swagger in APIs, BugSnag in Observability, and Zephyr in Testing, all infused with SmartBear AI, bring visibility and automation to software development, making it easier for teams to deliver high-quality software faster. SmartBear is trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including innovators like Adobe, JetBlue, FedEx, and Microsoft.
Technical Content Producer
The Role
We’re looking for a Technical Content Producer who can translate complex technical concepts into compelling, audience-first content that drives awareness, engagement, and pipeline. This is not a product documentation role; as part of the Corporate Marketing team, you will create thought leadership, educational, and demand-generation content for software developers, engineers, and testers.
The ideal candidate is hyper-familiar with the software development industry and speaks the same language as developers. Additionally, this individual is adept at using AI tools to research, analyze, create, optimize, and iterate compelling content, while still being able to refine the AI-generated content for resonance with our target audiences.
Key Responsibilities
- Create and edit high-quality technical content including:
- Blog posts and articles
- Guides/white papers
- Reports
- Video scripts and storyboards
- Website content
- Interview SMEs (product managers, engineers) and transform insights into audience-ready content with the appropriate technical depth
- Develop content for technical audiences such as developers, QA engineers, or DevOps teams
- Partner with Product Marketing, DevRel, and Product Management on messaging and positioning · Optimize content for GEO/AEO/SEO and distribution channels
- Leverage AI tools to scale content production, including repurposing long-form content into derivative assets for use across web, email, and social channels
Skills and Experience
- 5-7+ years writing highly technical B2B content in SaaS or technology companies
- Strong familiarity with the enterprise software development market
- Experience writing for technical decision-makers and practitioners
- Detail-oriented and organized; able to manage multiple writing projects at a time
- Self-motivated and able to work both independently and as part of a team
- Experience collaborating cross-functionally, including with Product and Engineering
- Proven portfolio of published technical marketing content across various lengths and formats
- Familiarity with GEO/AEO/SEO and content performance metrics
Why you should join the SmartBear crew:
- You can grow your career at every level.
- We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
- We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
- We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person.
- We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.
Did you know:
- Our main goal at SmartBear is to make our technology-driven world a better place.
- SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
- SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland, Ahmedabad and Bangalore India.
- We’ve won major industry (product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and Built-in Best Places to Work.
SmartBear is committed to creating an inclusive workplace for employees where all individuals are treated with respect and dignity. We are an equal opportunity employer and make employment decisions based on merit, qualifications, and business needs. We do not discriminate on the basis of race, color, religion, sex, national origin, age, gender, disability, veteran status, sexual orientation, or any other protected status under applicable laws. We are dedicated to fostering a workplace that reflects a diversity of thought and experience as well as our values of being smart, open, driven, accountable, and curious.
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