Technical Content Writer

Mactores is looking for a highly skilled Technical Content Writer who can transform complex, cutting-edge cloud and data engineering concepts into authoritative, deeply technical, and visually compelling content — written specifically for the US B2B market.

This is not a generalist writing role. We need someone who can go deep technically while also bringing a strong marketing sensibility to everything they produce. You will own content end-to-end — from researching and writing L300/L400-level technical blogs to crafting sharp social copy and designing graphic-rich assets that make complex ideas immediately digestible.

You will work at the intersection of deep technical knowledge, AI-assisted productivity, visual storytelling, and SEO-driven content strategy — producing content that ranks, resonates, and drives enterprise pipeline in the US market.

What you will do?

• Research, write, and publish L300/L400-level technical blogs, deep-dive articles, whitepapers, case studies, and solution briefs across AWS, Snowflake, Databricks, and Azure
• Translate complex architectural concepts — such as Apache Iceberg lakehouses, Oracle-to-Aurora migrations, Spark optimization, and cloud-native DataOps — into structured, accurate, and engaging long-form content
• Independently produce both long-form and short-form content including blog posts, technical tutorials, solution walkthroughs, comparison guides, newsletters, LinkedIn posts, and marketing copy — without requiring significant editorial hand-holding
• Collaborate closely with solution architects, data engineers, and SMEs to validate technical accuracy and extract deep implementation-level insights
• Design and produce visually compelling content assets — including custom diagrams, architecture illustrations, infographics, social graphics, and data visualizations — to accompany technical writing
• Use tools such as Canva, Figma, Adobe Express, or equivalent to independently create polished, on-brand visual content that enhances comprehension of complex topics
• Develop graphic-rich formats like one-pagers, solution briefs, and visual explainers that are optimized for US B2B audiences across digital and print channels
• Apply visual storytelling principles to make technical content more accessible and shareable across LinkedIn and partner platforms
• Write with a clear understanding of US B2B buyer behavior, content expectations, and purchasing journeys — from developer-level practitioners to VP and C-suite decision-makers
• Adapt tone, format, and messaging to suit different segments of the US market — ensuring content resonates whether it's aimed at a data engineer, an IT director, or a CFO evaluating cloud ROI
• Contribute to co-branded content initiatives with AWS, Snowflake, and Databricks including blogs, webinars, and roadshow materials aligned with US go-to-market priorities
• Repurpose long-form technical content into social-ready formats for LinkedIn, newsletters, and partner channels with messaging tuned for the US audience
• Actively use AI tools (such as Claude, ChatGPT, Gemini, Grammarly, and others) to accelerate research, drafting, editing, and content ideation
• Apply AI tools to improve content structure, readability, and technical depth — as a force multiplier for quality and output velocity, not a substitute for expertise
• Stay current with the evolving AI content tooling landscape and continuously integrate better tools and workflows into your process
• Own the SEO strategy for all published content — including keyword research, search intent mapping, on-page optimization, internal linking, meta descriptions, and structured data
• Use tools such as Ahrefs, SEMrush, Google Search Console, or Surfer SEO to identify content opportunities, track rankings, and optimize existing content
• Write content that balances deep technical authority with discoverability — ensuring L300/L400 topics rank for high-intent, long-tail search queries used by engineers and architects in the US
• Conduct regular content audits and refreshes to keep published blogs current with evolving platform features and industry trends
• Optimize content structure for featured snippets, People Also Ask, and rich results where applicable
• Track content performance metrics (organic traffic, time on page, conversions, backlinks) and use data to continuously refine the content strategy

What are we looking for?

4+ years of experience creating technical content in the cloud, data engineering, or analytics domain — with a strong portfolio that demonstrates both technical depth and marketing polish
Demonstrated ability to write L300/L400-level content — comfortable writing about topics like distributed query optimization, schema evolution in Iceberg, PL/SQL-to-PostgreSQL conversion, or Spark-on-EMR tuning without needing significant guidance from engineers
Excellent written English with the ability to communicate clearly, precisely, and effectively for a US B2B audience — understanding American business communication norms, tone, and content expectations
Proven ability to independently produce both long-form and short-form content across formats without relying on extensive editorial support
Hands-on experience creating visually appealing, graphic-rich content — including infographics, diagrams, social assets, and visual explainers using design tools
Hands-on familiarity or working knowledge of at least two of the following platforms: AWS, Snowflake, Databricks, Azure
Strong understanding of SEO fundamentals — keyword research, on-page SEO, content architecture, backlink strategy, and performance tracking
Proficiency with AI writing and productivity tools and a demonstrated habit of using them to improve output quality and efficiency
Experience with a CMS platform (HubSpot, WordPress, or equivalent)
Marketing-focused background — formal education or equivalent experience in Marketing, Communications, or a related field is preferred

You'll be preferred if

A Bachelor's or Master's degree in Marketing, Communications, or a related field
Certification in one or more of: AWS, Snowflake, Databricks, or Azure
Certification or coursework in Technical Writing or Content Strategy
Experience writing content for an AWS Partner, ISV, or cloud consultancy targeting the US market
Familiarity with Apache Iceberg, Apache Spark, dbt, Kafka, or similar open-source data technologies
Experience contributing to or ghostwriting for AWS blogs, Databricks blog, or Snowflake Medium publications
Working knowledge of HTML/Markdown for CMS publishing
Demonstrated understanding of US B2B advertising norms, including familiarity with how US enterprise buyers consume and evaluate technical content