Thoracic and Genitourinary Cancer Commercial Lead

The Oncology team is looking for a Commercial Director who will lead the commercial organization of Marketing and the customer-facing SME organization (HSP) for our growing Thoracic and Genitourinary Cancer Portfolio. This portfolio consists of Lorbrena and Talzenna today but is expected to launch many new assets in the next three yars in Lung Cancer, Bladder Cancer and Prostate Cancer. Lorbrena is an International Knot and Priority Brand for Pfizer Japan as one of the driving perofmrances behind out future growth potential. Talzenna is a standard product with a unique label expansion expected in 2026 that will accelerate significant growth potential for Pfizer Japan. This leadership role will be responsible for delivering ~$60M revenue target in 2026OP that is expected to more than double to ~$130M in 2028. The Director will manage an organization of ~21 people including ~10 Marketers and 1 HSP Customer Facing Team of ~10, requiring seasoned leadership experience and people management skills. Specifically to lead customer facing team, the Director will set effective KPIs to assess HSP's performance and guide the execution in the field.
Lorbrena is being expected to grow significantly over the next several years based upon the CROWN data. It will require a strategic thinking commercial leader who can deliver the growth expected and win against a local powerhouse in Chugai who has larger and well-resourced team. This leader will also need to think about how we expand from a niche product player in Lung Cancer to a Premier player in the broader Lung ancer space as we plan to launch multiple new innovative assets with potential indication in Lung Cancer and Head and Neck Cancers.
Talzenna is being expected to grow significantly over the next several years based upon the recent TP2 data that is expected to expand the Talzenna label in Japan to include a larger set of patients. It will require a strategic thinking commercial leader who can deliver the growth expected with very little initial resourcing. This leader will need to accelerate growth with little lean resources in 26 and prepare for a much larger GU presence in 2027 and 2028 as we prepare to launch new assets in Bladder Cancer and Prostate Cancer.
The Director will effectively activate a newly created customer facing HSP team to deliver the scientific value as well as commercial ambitions across both Lung and GU cancers as we aspire to become the Premier Oncology Company in Japan. They will be required to maximize our deployment with a smaller team requiring a very strategic approach focused on the most important brand challenges and opportunities.
As a member of the Japan Oncology Leadership Team, the Commercial Lead will be responsible for leading strategic brand planning, portfolio life cycle management, Thoracic and GU pipeline launch preparations, omnichannel strategy, and execution of operational plans to meet customer needs, optimize patient outcomes, and deliver on Oncology commercial goals. The Commercial Lead will lead a high-performing, engaged, and innovative team, championing their continued growth and development and committing to successfully embracing the Co-lab model.
1. Strategic Planning and Execution: Lead all aspects of strategic brand planning and commercial management, delivering strategies and executing tactics to achieve financial budget (revenue and IBT in Operating Plan) for the portfolio
2. Strategic Prioritization : Make trade-off decisions to prioritize focus areas and spend investment to maximize brand and launch performance
3. Organizational Leadership: Lead, mentor, and manage a team of marketing talents and customer-facing colleagues, fostering a culture of collaboration, innovation, and excellence
3. Executional leadership of Customer Facing Team: Mobilize customer facing team (HSP) with clear KPI and execution guidance (e.g. allocation, segmentation & targeting) to ensure impactful execution in the field
4. Omni-channel strategy : Lead the development and execution of Brand Plans, including developing robust omnichannel strategies and content to meet customer needs, optimize patient outcomes and maximise brand opportunities and values.
5. Shaping external market landscape : Proactively shape the market for new launches and navigate the external uncertainty
6. Cross functional leadership: Partner and collaborate with relevant Global & ICO teams and locally with sales, P&HE, ISE and cross functional to deliver the outcomes
7. Financial accountability: Partner with Finance to develop business forecasts and regularly track performance against budget targets
8. Integrity: Partner with medical affairs, regulatory, legal and compliance to ensure strict adherence to promotional guidelines and 100% compliance with all law, regulation, SOP, internal or external rule/policies.
Behavioral Skills

• Understanding and demonstration of all actionable attitudes
• Strong enthusiastic leadership and ownership mindset to drive the business.
• Robust logical thinking capability for analyzing data and information, and for communicating with senior management in a well-organized way.
• Strong problem-solving capability demonstrated in the ability to connect the dots (understand interdependency) and to prioritize data and information.
• Strong ability to be insightful, innovative, entrepreneurial, and collaborative.
• Track-record of active contribution to create and operate in an environment that continuously embraces and encourages the implementation of innovative ideas
• Deep customer insight informs idea creation and innovative marketing strategy
• Demonstrated ability of working with and influence on multiple internal stakeholders and functions, including global, cross functional and other BU colleagues.
• Demonstrated ability to develop KOL and external stakeholder relationships and networks
• Ability to develop future Pfizer leaders by coaching, as well as outstanding human-relationship capability for team building is required.
• Proven collaboration skills to effectively influence, guide, coach peers and other colleagues to achieve meaningful outcomes and create positive business impact

Technical Skills

• Strong competency in commercial strategy and execution
• Excellent financial acumen in addition IT literacy for forecasting and business case development.
• Knowledge of pharmaceutical and healthcare industry and external environment.
• Strong track record of compliance, integrity
• Excellent presentation skill, communication skill, coaching skills and English skills
• Strong project and process management skills, along with the ability to work on multiple tasks and to prioritize effectively

Experience

• Extensive experience developing and implementing pharmaceutical business strategy.
• Experiences in building high performing team that includes Customer Facing team
• Experience in leading and developing talents to achieve the aspirational goals
• Experience in developing and implementing omnichannel marketing strategy
• Proven track record of leading projects, driving changes, and organizing teams that successfully achieve milestones and deliverables.
• Experience working in multiple cultures and demonstrated ability to work effectively across cultures.

Work Location Assignment: On Premise
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research