In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.
Today, Lokal is a house of focused apps, many products, one mission:
to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.We now operate dozens of live apps across categories like:
Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
Agri Consulting – farmer-first advisory in local languages (AgriLokal)
Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
Social & Community – Place to find & post social updates (Lokal app)
Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
Advisory Services – early bets in legal help, financial guidance, career counselling, and more
Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.This is the story new teammates walk into a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.We ship fast. We learn fast. We build for Bharat.We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital
Role Overview:
We are looking for a highly creative and skilled Video Editor to join the Marketing/Product team at Lokal. The role involves crafting engaging short-form and mid-length video content, including social media reels, promos, and branded campaigns. The ideal candidate will combine strong storytelling skills with an understanding of editing trends, platform dynamics, and cultural nuances to produce videos that drive engagement and create meaningful impact.
Key Responsibilities
- Edit short-form and mid-length videos such as reels, social media ads, promos, and content explainers.
- Implement engaging hooks, dynamic pacing, and a strong narrative rhythm to maximize viewer retention.
- Tailor editing styles to suit platform-specific behaviors (e.g., fast cuts for Instagram, scroll-stopping openers for YouTube Shorts).
- Enhance video quality through thoughtful color grading, text animations, transitions, and immersive sound design.
- Collaborate closely with writers, designers, and creative leads to bring scripts and visual concepts to life.
- Stay updated on current editing trends, meme formats, cultural references, and audio trends to keep content fresh and relatable.
- Analyze ad performance metrics and apply learnings to improve edits for better click-through and completion rates.
- Edit videos in the required language Hindi, ensuring linguistic accuracy, cultural relevance, and strong storytelling for the target audience.
Requirements
- 1–2 years of experience in video editing for social media or digital content.
- Proficiency in editing software such as Adobe Premiere Pro, After Effects, Final Cut Pro, or similar tools.
- Strong portfolio showcasing short-form content (reels, ads, promos).
- Good understanding of social platform algorithms and engagement tactics.
- Strong storytelling instincts, visual creativity, and sound design skills.
- Language proficiency: Ability to edit in Hindi, ensuring cultural sensitivity and linguistic accuracy.
- Proficiency in English and Hindi (written and spoken) for internal coordination and review.
- Ability to thrive in a fast-paced, collaborative environment and meet tight deadlines.
- Must bring their own laptop to perform day-to-day tasks.
