Web Media Specialist

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. 

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.  

The Web Media Specialist is responsible for sourcing, creating, and enhancing digital imagery that powers our web experience. This role operates as the “librarian” of our Digital Asset Manager (DAM), ensuring assets are properly named, uploaded, tagged, and organized for fast discovery and reuse. You’ll apply PTC brand guidelines, collaborate with UX/UI designers, and work efficiently within Jira to keep production moving on schedule. If you’re detail‑oriented, thrive in a fast‑paced environment, and love elevating visual storytelling with precise processes, this is for you.

Asset Creation, Enhancement & Quality

• Source, create, and refine digital imagery (photography, illustrations, graphics) for web templates and components.
• Add PTC overlays where needed (not for all tasks) and apply AI‑powered image extension/upscaling in Adobe Photoshop while maintaining visual fidelity where needed if supplied imagery from customers/partners is too small to be used.
• Optimize images for performance (format, sizing, compression), accessibility (alt text), and responsiveness across devices.
• Ensure all imagery adheres to PTC brand guidelines and utilizes approved internal resource libraries.

Digital Asset Management (DAM)

• Serve as the DAM librarian: enforce naming conventions, taxonomy structures, versioning, and governance.
• Apply complete taxonomy/tagging (e.g., image or PDF asset category, area of business, product/technology/topic, campaign/program, region, usage rights).
• Assist with maintaining metadata accuracy, usage rights/licensing details, and archival rules; monitor orphaned or outdated assets as ad hoc dedicated projects (once annual).

Web Production Support

• Curate and organize public asset links at the correct renditions for embedding into web templates by component.
• Partner with web producers to ensure assets are delivered on time with correct specs and metadata.
• Maintain checklists for component‑level image requirements (dimensions, formats, focal points, alt text, captions).

Collaboration & Workflow

• Collaborate with UX/UI designers on media design projects, ensuring consistency, clarity, and accessibility.
• Work in Jira to track tasks, manage deadlines, provide updates, respond to @mentions, and close tickets with documentation.

Governance, Accessibility & Compliance

• Uphold brand governance, file hygiene, and system standards across projects.
• Ensure WCAG‑compliant imagery (contrast, alt text, non‑text alternatives) and follow best practices for inclusive design.
• Validate copyright/licensing, only sourcing imagery from approved and licensed platforms.

• 3–5+ years experience in web media production, digital asset management, or visual design for marketing sites.
• Advanced proficiency in Adobe Photoshop (layers, masks, smart objects, blend modes, color correction, retouching, AI generative/extend, upscaling) and InDesign.
• Hands‑on experience with a Digital Asset Manager (DAM) (e.g., Bynder, Brandfolder, Sitecore, Adobe Experience Manager Assets, Widen, etc.).
• Demonstrated ability to implement naming conventions, taxonomy/tagging, metadata standards, and version control.
• Comfort working across diverse topics and industries and ability to discern appropriate imagery based on context/surrounding or accompanying content
• Familiarity with Jira (issue types, workflows, SLAs, dashboards) or similar work management platform, and disciplined task management.
• Proven track record following brand guidelines and producing visually consistent assets across large sites.
• Working knowledge of WCAG/accessible imagery (alt text, contrast, text‑in‑image considerations).
• Excellent organizational skills; meticulous attention to detail; clear written communication for documentation and ticket updates.

• Familiarity with PTC product or technology imagery and/or understanding of industrial software visualization.
• Exposure to AEM, Sitecore, or similar CMS asset workflows and component‑level requirements.
• Skill with Illustrator, Lightroom, Figma (for UI collaboration and asset prep).
• Familiarity with license management (rights types, embargoes, renewals) and basic legal/compliance workflows.
• Understanding of SEO for images (descriptive file names, alt text best practices, image sitemaps).
• Experience building component libraries or visual specs for repeatable asset production.

• Digital Design Accumen: Experience in web design and the nuance of designing for a digital audience.
• Detail Orientation: Catches inconsistencies in metadata, naming, and visual quality.
• Process Discipline: Follows playbooks; improves workflows; documents standards.
• Collaboration: Communicates proactively with designers, producers, and stakeholders.
• Problem Solving: Balances brand, accessibility, and performance requirements.
• Ownership & Accountability: Manages a steady pipeline of media tasks in Jira and meets deadlines.

Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you. 

If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

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