Own the end-to-end build, QA, execution, and optimization of marketing campaigns across Pardot and Salesforce, including email, nurture, event, segmentation, lead scoring, routing, and campaign governance. Maintain data taxonomy, attribution, compliance, and deliverability while generating channel insights. Partner cross-functionally to streamline processes and document scalable workflows. Develop AI-assisted automations for campaign builds, quality assurance, data cleanup, reporting, and operational efficiency.