Apollo.io Company Culture & Values

Describe your sales team culture in one word. Why did you choose that word?
Empowering. From the moment I joined, I was trusted to work on strategic accounts and contribute to core processes, like shaping our go-to-market strategy and building foundational playbooks. I’ve had the freedom to implement my own sales style, rather than follow a rigid playbook, which has made me a better seller. Leadership actively welcomes feedback and I’ve even shared thoughts directly with the CEO, which speaks volumes about how much individual voices are valued. It’s a culture where initiative is rewarded and autonomy is the norm. That level of trust is rare and incredibly motivating, especially in a fast-paced environment where you’re constantly learning and growing.

What are your team’s traditions or growth opportunities, and how do these traditions help team members connect, evolve and stay motivated?
One of the most unique aspects of our team is how we blend rapid growth with real connection. I was one of the first mid-market account managers at Apollo, so I had the opportunity to help build the function from the ground up. That included creating playbooks, shaping outreach strategies and working directly with customer success on big-ticket deals.

What keeps us motivated is the constant loop of feedback and learning. Leadership listens, supports and adjusts based on what’s happening on the ground. While we’re remote-first, team traditions like offsites and informal check-ins via Slack or Zoom help foster a genuine sense of camaraderie. It’s common to have deep conversations not just about work but about life. That blend of ownership and real relationships keeps me and my teammates both connected and energized.

How does a strong team culture make you feel more connected to your day-to-day work?
At Apollo, the culture doesn’t just make you feel connected — it makes you do better work. We’re encouraged to take initiative, share ideas and challenge the norm, which turns everyday work into something personal and high-impact. For me, that looked like not only managing key enterprise accounts but also helping influence the broader sales strategy and structure.

Even though we’re remote, the responsiveness from peers and leadership creates a sense of presence and momentum that doesn’t fade when you log off. I’ve built strong friendships here and those relationships bring an extra layer of meaning to the work we do. When you’re in an environment that values your input, trusts you to lead and surrounds you with people who genuinely want to win together, the day-to-day feels a lot less like a job and a lot more like a mission.

Describe your company culture in one word. What made you pick that word?
If I had to describe Apollo’s culture in one word, it would be ‘together.’ Even in a remote-first environment, there’s a strong sense of teamwork and shared momentum. You’re never operating in a silo and collaboration is deeply embedded in how we sell, learn and improve. For example, I started seeing strong results with a new approach to how I framed our value proposition. I wanted to refine the messaging and codify the process so others could benefit so I partnered with the sales leadership and marketing teams to implement a new framework. It was a clear moment where individual insight became a collective win that was made possible by a culture of openness and shared ownership.

How long have you been with the company, and what professional growth or development have you seen in that time?
I’ve been at Apollo for just under a year, and the pace of learning has been unmatched. The environment here pushes you to grow not just as a seller but as a strategic thinker. Because our team is lean and fast-moving, I’ve gotten hands-on experience with everything from refining our pitch strategy to working cross-functionally on feedback loops with product and marketing. One of the most meaningful growth moments was helping shape our new inbound playbook. I got to test and iterate messaging live, see real-time results and help codify what works for the broader team. It’s helped me develop not just sales skills but a deeper understanding of how to influence go-to-market strategy at a startup scale.