Teams at Astro (astro.com)

Supports integrated marketing campaigns for Astro PayTV products and Chinese content, including campaign planning, trade marketing, sales collateral, content launches, audience insights, performance reporting, and cross-functional coordination. The role works with internal teams, agencies, sales channels, and content partners to execute campaigns across digital, social, ATL, BTL, and trade touchpoints while monitoring market trends and campaign effectiveness.

Manages overdue customer accounts aged 61–120 days, negotiates payment arrangements, follows up on commitments, and drives service reconnections. The role is accountable for collection and reconnection targets, compliance with procedures, customer engagement, reporting, resource coordination, and ad hoc business assignments.

Develops commercially focused creative strategies and campaigns connecting client objectives with Astro’s content, talent, platforms, and audiences. Translates briefs into ideas, coordinates projects from ideation through delivery, manages timelines and budgets, reviews creative quality, and collaborates with sales, marketing, content, production, agencies, and vendors. The role also uses AI and digital tools for research and content development, identifies monetization opportunities, and requires strong English and Chinese proficiency.