Teams at CapsLock (capslock.global)

Creates short-form video content and supporting graphic assets for TikTok, Instagram, and Facebook. Responsibilities include editing raw footage, adding captions, transitions, music, voiceovers, sound effects, motion graphics, thumbnails, and static posts. The role collaborates with social media, marketing, sales, and CRO teams; adapts content for platform requirements; evaluates performance metrics; follows brand guidelines; manages digital assets; and stays current with social media trends and creative formats.

Own the roadmap and delivery of an internal Media Buyer Automation Platform, including rules, pacing, spend controls, alerts, and workflow tools. Partner with media buyers, engineering, data, creative, and operations to automate manual processes, define metrics, write specifications, prototype solutions, drive adoption, and run staged experiments. The role expands across internal marketing, reporting, creative, and acquisition tools while optimizing spend efficiency, ROAS, CPA, and team capacity.

Lead the architecture and implementation of a production-grade generative AI media platform. Build reproducible, versioned pipelines, train LoRAs, integrate control techniques (ControlNet, IP-Adapter, inpainting), automate QC against product references, deploy internal tools, and partner with design to own the technical roadmap and enable creative teams.