Teams at dentsu

Lead end-to-end delivery of Qualtrics Engage programs, acting as SPOC for clients and stakeholders. Manage integrated project plans, budgets, risks, RAIDD, change control, resources, QA/UAT, and launch. Establish governance, run kickoffs and status meetings, oversee survey/dashboard/workflow builds, ensure sign-offs, and transition to managed services. Support business case and benefits tracking. Qualtrics certification is a plus.

Owns the Pardot or Marketing Cloud Account Engagement platform and its Salesforce integration. Builds landing pages, forms, nurture programs, drip campaigns, triggered emails, segmentation, lead scoring, and tracking. Monitors deliverability, resolves synchronization issues, analyzes engagement and campaign performance, maintains data quality, trains business users, and documents platform processes.

Develop content strategies aligned with client goals, audience needs, and brand strategy. Create audits, content models, journey maps, taxonomies, governance plans, and content workflows. Partner with strategists and analysts to use research and data insights, define KPIs, optimize content, present recommendations to executives, and strengthen the agency’s content strategy practice.