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Artificial Intelligence • Edtech • Mobile • Natural Language Processing • Productivity • Software
Leads global paid media strategy, budgeting, campaign execution, audience targeting, attribution, incrementality testing, and marketing mix modeling. Manages agency and platform relationships, affiliate programs, performance reporting, experimentation, and emerging ad formats. Builds and mentors a remote team while partnering with Data, Engineering, Product, Finance, and Legal to optimize CAC, ROAS, LTV, and profitability.
