Teams at Social Discovery Group

Monitor and analyze product and advertising KPIs, integrate data from multiple sources, build and optimize weekly/monthly marketing reports, run A/B test analyses, create campaign summary reports, and provide actionable recommendations to improve campaign performance.

Lead PR and external communications to build brand and product reputation. Plan and run viral PR campaigns, manage online reputation and SERM, create SEO-driven content and executive communications, coordinate vendors and agencies, support events and crisis communications, and collaborate with internal teams.

Lead and optimize engineering delivery for a mature social product: audit and improve SDLC, accelerate time-to-market, align engineering to business backlog, scale delivery frameworks (Agile/Scrum), manage cross-functional execution, and present technical strategy and risks to executives.