Analyst Web Analytics

Data Axle Inc. has been an industry leader in data, marketing solutions, sales, and research for over 50 years in the USA. Data Axle now has an established strategic global centre of excellence in Pune. This centre delivers mission critical data services to its global customers powered by its proprietary cloud-based technology platform and by leveraging proprietary business and consumer databases.
Data Axle India is recognized as a Great Place to Work! This prestigious designation is a testament to our collective efforts in fostering an exceptional workplace culture and creating an environment where every team member can thrive.
Roles & Responsibilities:
The Web/Product Analytics Analyst will own digital analytics tools and processes, ensuring high-quality data collection and delivering insights that support product, web, and marketing optimizations.
Essential Job Functions:
1. Manage and maintain Heap analytics: handle event tracking, variable ingestion, quality checks, and configuration to support product and user behavior analysis.
2. Implement, analyze, and report using Google Analytics 4 (GA4), including custom events, funnels, user journeys, conversion paths, and performance dashboards.
3. Build and maintain interactive dashboards/reports (e.g., Looker Studio, Tableau) for web/product KPIs, engagement metrics, drop-offs, feature adoption, and user flows.
4. Perform ad-hoc product/web analyses, A/B test evaluations, root-cause investigations, and proactive trend identification; partner with stakeholders to drive optimizations.
5. Monitor data integrity, troubleshoot tracking issues, and collaborate on tagging/improvement initiatives; support transitions and documentation of analytics processes.

1. Bachelor’s degree in Computer Science, Statistics, Analytics, Economics, or a related field.
2. 4-7+ years’ experience in web/product analytics or digital analytics, with hands-on implementation and analysis.
3. Strong proficiency in Google Analytics (GA4 required), Heap or similar product analytics tools, SQL, Excel, and visualization platforms (Looker Studio, Tableau, etc.).
4. Solid understanding of web tracking concepts (events, tags, GTM basics), user behavior analysis, and conversion optimization.
5. Experience with product funnels or A/B testing is a plus.
6. High sense of urgency and ability to work effectively in a matrixed environment with a proactive, detail-oriented approach.
7. Creativity – Formulate innovative ways to capture and analyze digital data to solve business challenges.
8. Critical Mind – Diagnose data issues, identify opportunities, and collaborate cross-functionally for impactful outcomes.
9. Communication – Translate technical analytics findings into clear, actionable insights for technical and non-technical stakeholders.
This position description is intended to describe the duties most frequently performed by an individual in this position. It is not intended to be a complete list of assigned duties but to describe a position level.
Disclaimer:
Data Axle India follows a merit-based employee recruitment practice with extensive screening steps. Data Axle India does not charge/accept any amount or security deposit from job seekers during the recruitment process. Job Seekers are requested to be aware of unsolicited or fraudulent communication regarding a job offer or an interview call against payment of money, please stay alert. All Data Axle India jobs are published on the Careers page of its website and/or on its LinkedIn profile. Interested job seekers may access the same and apply directly. If you believe you have been a victim of recruitment fraud, you are requested to approach law enforcement agencies immediately.