JioStar
Associate Director – Product & Platform Analytics ,Entertainment Ad Sales
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This role leads cross-functional problem solving and platform strategy, focusing on TV and digital market dynamics, analytics, and strategic projects, while mentoring junior analysts and influencing senior stakeholders.
Job Summery
Leads cross-functional problem solving and platform strategy. Operates with high autonomy and drives organization-wide understanding of TV delivery, competitive dynamics and TV + Digital market interplay.
Key Responsibilities
- Strategic KRAs
- Build POV on media consumption across devices & platforms in the India and position TV
- Compares TV vs Digital using first-principles media delivery
- Establishes thought leadership based on platform analytics and GTM storytelling
- Owns cross-functional strategic projects and solves ambiguous, high-impact analytical challenges
- Operational KRAs
- Reviews and refining data led GTM narratives for accuracy and strategic use
- Architects analytics dashboards used across Sales, GTM and Product
- Presents insights to senior leadership and drives decisions at channel/cluster/network levels
- Autonomy & Decision-Making
- High autonomy; independent prioritizes, defines analytical frameworks and decisions. Seeks senior alignment only for high-impact choices
- Leadership & People Responsibilities
- Leads project specific teams
- Mentors and upskills junior analysts
- May set objectives, give performance input and guide capability building
- Ensures delivery excellence across workstreams
- Accountability & Outcomes
- Accountable for output quality, delivery timelines and strategic impact of analytics
- Drives strategic influence on Product, Sales, Revenue and Content
Skills & Attributes
- Deep BARC, 3rd party media delivery measurement understanding
- Deep expertise in media maths, digital currencies, cross-screen delivery
- Strong problem-solving across ambiguous issues
- Influences senior stakeholders with clarity and data
- Builds frameworks, not just analyses – first principles-based media ecosystem understanding
Preferred Education & Experience
- MBA with 8–12 years in media analytics, planning or revenue strategy roles within broadcasters/media publishers. Expert in BARC, TV measurement, cross-media modelling and portfolio-level analysis.
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
Top Skills
Analytics Dashboards
Barc
Digital Currencies
Media Delivery Measurement
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