Location: Mumbai
About Us
LexLegis.ai is a leading provider of AI solutions tailored for the legal and tax domains, based in Mumbai. Our platform combines advanced technology with deep legal expertise to streamline research, enhance compliance, and provide reliable insights. Whether you're in a law firm, in-house counsel, or a compliance professional, LexLegis.ai is your trusted partner in navigating complex legal landscapes efficiently.
Role Description :
LexLegis is looking for a Brand and Thought Leadership Manager to lead brand positioning, executive thought leadership, and industry engagement. This role will be responsible for strengthening LexLegis' brand identity, storytelling, and reputation-building initiatives across multiple channels, including events, PR, executive branding, and content-driven advocacy. The ideal candidate will work closely with marketing, sales, and leadership teams to elevate the company’s presence in the legal-tech space.
Key Responsibilities :
- Define and maintain LexLegis’ brand identity across digital, print, and offline touchpoints.
- Content creation and campaign-social media -marketing communications support.
- Develop and manage a thought leadership program, positioning Lexlegis executives as industry experts through opinion pieces, media interviews, and event speaking opportunities.
- Design and content for events - online and offline.
- Lead the creation of brand advocacy programs, referral initiatives, and community engagement efforts.
- Corporate communications, ensuring consistent messaging and brand visibility.
- Curate and distribute newsletters, case studies, and executive insights to engage key audiences.
Required Qualifications
- 5+ years of experience in brand management, corporate communications, or PR in a B2B, SaaS, or professional services firm.
- Proven experience in thought leadership content creation, executive positioning, and media engagement.
- Strong network within media, analysts, and industry forums.
- Excellent storytelling and editorial skills, with experience in copywriting, blog writing, and executive ghost-writing.
- Experience managing brand partnerships, sponsorships, and events to maximize brand visibility.
Educational Background
- MBA or PGDM in Marketing, Communications, or Brand Management from a recognized institute.
- Bachelor's degree in science, Mass Communications, or PR.
- Ideal Industry Experience: B2B SaaS, IT Services, Legal Tech, EdTech, or FinTech.
- Experience managing corporate communications, PR, brand storytelling, and executive thought leadership, and an exposure to event marketing, sponsorships, and influencer partnerships.
Key Performance Indicators (KPIs)
- Brand/Content Engagement: #Impressions in social media engagement, website traffic, and content shares.
- Speaker /Panel Engagements: Higher panel invitations and speaking opportunities.
- Newsletter & Content Impact: #reach + #open rates #inquiries
- Marketing Communications : Uplift q-o-q in earned media, PR coverage, and executive interviews.
