Campaign Analytics - Senior Consultant

Brief about the Team & Fractal: 

Fractal is a globally recognized Enterprise AI company with a vision to power human decision in the enterprise.

Fractal’s suite of businesses includes Asper.ai (enabling interconnected decisions for revenue growth) and Analytics Vidhya (one of the world’s largest data science communities). Fractal incubated Qure.ai, a global healthcare AI leader enhancing the rapid identification and management of tuberculosis, lung cancer, and stroke. Fractal’s dedicated AI research team is focused on foundational AI advancements, including knowledge-based foundational models, reasoning-based systems, and agentic systems. The team has launched successful products such as MarshallGoldsmith.ai, Vaidya.ai, Kalaido.ai, and the open-source reasoning model Fathom-R1-14B.

Fractal employs over 5,000 professionals across global locations, including the United States, Canada, UK, Netherlands, Ukraine, India, Singapore, South Africa, UAE, and Australia. It has consistently earned recognition as one of India’s Best Companies to Work For (Top 100, 2025), a ‘Great Workplace’ for eight consecutive years, and among ‘India’s Best Workplaces for Women’ for five years running by the Great Place to Work® Institute. Fractal was also named a Leader in the 2025 Forrester Wave™ for Customer Analytics Service Providers and earned leadership positions in the Everest Group Peak Matrix Assessment 2025 for AI and Analytics Services, and Information Services Group’s 2024 assessments for Data Engineering and Data Science Services.

Job Responsibilities: 

• Analyze campaigns relates to technology products and provide analytics and insights on campaign impact and incrementality. 

• Use industry accepted techniques for campaign performance measurement. 

• Leverage data to solve key business problems from the clients. The consultant will be identifying and creating data driven solutions to solve key problems in industry. 

• Seamlessly connect with clients and convert business problems into technical solutions. 

• Knowledge of the telecom / technology market will be preferred. 

• Deliver and manage business analytics projects. 

• Drive insights and recommendations using various data exploration tools and techniques. 

Qualification & Experience: 

Overall 

•  Strong knowhow to campaign measurement techniques including A/B testing & Regression. 

• Ability to work in a dynamic and fast-paced environment. 

• Excellent problem-solving skills. 

• 7+ years of relevant work experience in Analytics Consulting 

• Excellent Communication and stakeholder management skills. 

• Ability to derive insight from data and present well story-boarded reports for consumption by senior stakeholders.    

• Knowledge of Marketing Analytics in the technology domain is desired.  

Technical 

• Strong SQL knowledge along with query optimizations techniques is must. 

• BI knowledge is must. 

• Working knowledge of statistical tools and techniques 

• Ability to seamlessly work with MS Excel – working knowledge of pivot table and related functions. 

• Ability to derive insights from data and analysis and create presentations for client teams. 

• Strong Python or R knowledge in EDA and building regression models is good to have. 

• Gen AI knowhow is a plus.