This role goes beyond writing. You will be responsible for shaping how PadCare Labs communicates across platforms, audiences, and formats. From founder storytelling to campaign execution and events, you will own content end-to-end and help ensure it drives meaningful brand outcomes. You will work closely with the Brand Lead and the leadership team, which means you will need to be a strong executor with a baseline for strategic thinking.
Write high-quality content across formats: website pages, landing pages, blogs, emailers, and social media (LinkedIn and Instagram)
Develop compelling founder-led narratives and leadership profiling
Ensure consistency in tone, voice, and messaging across all channels
Plan and execute monthly content calendars aligned with business goals
Support end-to-end content planning for campaigns, launches, and initiatives, from concept to execution
Translate complex sustainability topics into clear, engaging content
Write and optimise SEO-driven blogs and website content
Run A/B tests to improve content performance across channels
Track and refine content based on engagement, reach, and conversion metrics
Proofread and refine content for internal and external communications
Monitor brand mentions and flag reputation issues across platforms
Ensure all content aligns with brand guidelines and positioning
Identify relevant external events, conferences, and summits where PadCare Labs should have a presence
Coordinate brand presence, collateral, and communication for external events
Support planning and execution of internal events such as townhalls from a brand and communications standpoint
Liaise with relevant stakeholders to ensure events are briefed, prepped, and executed on-brand
Coordinate with external agencies, designers, and internal teams
Work closely with the Brand Lead, sales, and leadership to align content with business objectives
Leverage AI tools to improve content efficiency and quality
Continuously identify ways to streamline workflows and enhance output
Requirements
2 to 3 years of experience in content writing, copywriting, and strategy
Strong writing skills with the ability to adapt tone across formats and audiences
Experience in B2B content is a strong plus
Understanding of SEO, content performance metrics, and digital platforms
Ability to think strategically and not just execute
Familiarity with AI tools for content creation and optimisation
Comfort working in a lean, fast-moving team where you own your work end-to-end
Culture Fit: Must align with PadCare’s values – Integrity, Entrepreneurship, Collaboration, Customer-First, Innovation.
Benefits
PadCare Labs is building India's first circular menstrual waste management ecosystem. Brand and content at PadCare is how we shape conversations on menstrual health, sustainability, and circularity with the businesses, institutions, and communities we work with. What you create will directly influence how the world thinks about this space and our place in it.
- Compensation: Competitive salary in line with industry standards.
- Growth Path: Opportunity to scale into Brand Lead & beyond as PadCare expands globally.
- Purpose With Impact: Join a mission-driven team transforming menstrual hygiene through sustainable solutions that uplift women’s health, the environment, and sanitation workers' dignity.
- Eco-Warrior in Action: Help recycle millions of sanitary pads and actively reduce landfill waste and carbon emissions—real impact, not just buzzwords.
- Innovation Meets Heart: Be part of a team that blends empathy with patented 5D recycling tech to build the future of circular economy.
- Grow With Us: We’re a fast-gowing, venture-backed startup offering real opportunities to scale your career as we scale our impact.
- A Culture That Cares: Work in a space where collaboration, inclusivity, and purpose aren’t just values—they’re how we roll every day
