The Category Specialist will drive marketplace growth, optimize creator discovery, manage supply and demand, analyze performance metrics, and collaborate cross-functionally for market expansion and strategy development.
One Impression is one of the World’s largest influencer marketing platforms helping over 300+ global brands ranging from enterprises such as Unilever, Nestle, Amazon to startups such as Meesho, Nykaa, CoinSwitch. We are active in over 12 countries including India, US, Australia, the Middle East, etc, and have a network of over 6.5 Mil + influencers across Instagram & YouTube. Our creator network is one of the largest ranging from top celebrities to nano creators in over 10+ languages.
We are quickly capturing wallet shares of giants such as Facebook & Google as influencers continue to become a mainstream channel for brands to drive growth and engagement amongst their target audiences. The ultimate vision is to capture 25% of the global media ad spend by becoming the world’s de-facto influencer platform.
We are already the market leader in the Asian market and are now aiming to grow 10x by consolidating the entire market spend towards our newly launched platform for advertisers. In parallel, we aim to establish a strong presence in other global markets such as the US, Indonesia, etc. We are also backed by some of the top investors in the country including Founders of Vedantu, LivSpace, People Group, MamaEarth, Wow Skin Sciences, OML, etc as well as celebrities such as KL Rahul, Zakir Khan, Masoom Minawala, to name a few.
We strongly believe in our people and they are the key pillars to driving our success. It is our people who drive our incredible growth. If you are excited about solving complex world problems, we are looking for you!
Key Responsibilities:
- Marketplace Growth and Optimization
- Develop strategies to enhance creator discovery, ensuring that brands can access a wide selection of creators for every campaign need.
- Build and refine pricing structures that drive brand and creator value.
- Implement initiatives that increase order volume and encourage higher brand spend on the marketplace.
- Design a communication framework similar to platforms like Airbnb to enable direct interaction between brands and creators for efficient and accurate campaign execution.
- Supply and Demand Management
- Lead creator onboarding and community engagement strategies to attract a diverse range of creators across various categories.
- Develop a sustainable pricing strategy that offers brands value while maximizing returns for creators.
- Oversee delivery automation processes, enabling seamless brand-creator transactions and ensuring timely and accurate project completion.
- Utilize data-driven insights to monitor and manage the supply-demand balance, ensuring creators and brands can easily connect based on campaign needs.
- Performance Metrics and KPIs
- Track key metrics, such as monthly order volume, revenue growth, and profit margins, with a focus on continuous improvement.
- Monitor creator retention rates, onboarding metrics, and the adoption rate of marketplace features among brands and creators.
- Implement and refine delivery KPIs that ensure timely and high-quality project completion, thus enhancing brand satisfaction and repeat business.
- Use data analysis to pinpoint areas of improvement in marketplace operations and to predict trends that can help shape future strategies.
- Cross-Functional Collaboration
- Collaborate with tech and product teams to build features that optimize marketplace functionality and improve the user experience.
- Work closely with the marketing and growth teams to align marketplace initiatives with broader company goals, ensuring cohesive brand positioning and outreach.
- Coordinate with finance and operations to ensure that all financial, legal, and operational standards are met for smooth marketplace transactions.
- Regularly update stakeholders on marketplace performance and collaborate to adapt strategies as needed.
- Market Expansion and Strategy Development
- Focus on scaling the marketplace in India over the next 12 months.
- Continuously analyze market conditions and competitor offerings, adjusting our marketplace strategy to maintain a competitive edge.
- Develop a roadmap for marketplace globalization, outlining key milestones, and strategic initiatives to achieve expansion goals.
Requirements:
- 3+ years of experience in Marketplace
- Strong understanding of social media platforms, content monetization trends, and influencer landscape.
- Analytical mindset with the ability to interpret data and provide actionable insights.
- Excellent negotiation and communication skills.
- Creative thinking and problem-solving abilities.
- Strong problem solving ability – Candidate needs to exhibit structured thinking, strong analytical skills and process/ data orientation.
- Stakeholder management skills – This is a cross-functional role and candidate should be able to drive results while working with diverse teams
- Strong verbal & written communication skills
- Proficiency in SQL, Advanced excel, BI tools
- P&L management experience of a category would be preferred
Top Skills
Advanced Excel
Bi Tools
SQL
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