The Digital Marketing Consulting Manager is central to the digital marketing success of Entrata’s Digital Marketing Services teams and reports directly to the Director of Digital Marketing Services. This position is primarily responsible for team management, coaching, staffing, setting and achieving OKRs (Objectives and Key Results), and owning and supporting customer projects. A successful candidate is skilled in communication, organization, team coordination, critical thinking, and digital marketing.
Responsibilities will include:
- Manage and balance client work coming from US client-facing teams across SEO, paid search, paid social, and other digital marketing channels as needed.
- Reallocate team resources as needed to ensure the success of all stakeholders.
- Set individual OKRs (Objectives and Key Results) to achieve digital marketing and consulting success, elevate our product offerings, and promote employee satisfaction.
- Conduct team meetings (at least monthly) and team trainings as needed.
- Attend and contribute to scheduled department strategy meetings with the US (usually monthly).
- Manage logistics for open positions including creating job requisitions, evaluating candidates, and coordinating needs with stakeholders.
- Conduct interviews for and hire for the Associate Digital Marketing Consultant positions.
- Manage and coordinate all hiring and onboarding functions for new team members.
- Work promptly to fill positions backfills with qualified candidates that will elevate our service offering.
- Digital Marketing Consulting Manager must deeply understand customer and team pain points and provide solutions to address those pain points. This involves having a deep understanding of the technical requirements of digital marketing, Entrata’s product offerings, and consultation skills.
- Digital Marketing Consulting Manager should think strategically about the future of the department, provide project ideas to help develop the department, and assist in execution where needed.
Minimum Qualifications:
- Demonstrable background in Digital Marketing, Advertising, or a related field
- 5+ years experience managing digital marketing campaigns
- 4+ years experience in customer and account management
- 2+ years experience managing team members or providing mentorship and accountability functions
- Google Analytics, Google Ads Search, Display, and Video + Microsoft Ads Search certified
- Knowledgeable in use of Google Suite/Microsoft Office applications (especially spreadsheets) and other business tools (e.g. Slack)
- Above all, a hunger to learn new skills, create innovative solutions, drive meaningful results, and contribute to our department culture
Preferred Qualifications:
- Experience with conversion-focused website design and/or ad creative design
- Experience with website programming languages (specifically HTML, CSS, and/or JavaScript)
- Experience with Facebook, YouTube, Waze, or programmatic display advertising
What We Do
Founded in 2003, Entrata® is the only comprehensive property management software provider with a single-login, open-access platform. Offering a wide variety of online tools including websites, mobile apps, payments, lease signing, accounting, and resident management, the Entrata platform currently serves more than 20,000 apartment communities nationwide. Entrata’s open API and superior selection of third-party integrations offer management companies the freedom to choose the technology and software that best fit their needs.