Together Hospitality · Pune (Full-time)
Requires presence across brand locations
CTC: ₹5–8 LPA
Experience: 2–4 years
Reports to: Head of Marketing & Brand
Open Roles: 2
Brand Split:
DS1: Elephant & Co · Cobbler & Crew
DS2: Juju · Gather · Izipizi Street
The Digital Strategist at Together Hospitality is a hybrid role — part strategist, part storyteller, part visual thinker, part platform obsessive.
You own how your brands show up and grow on Instagram. This is not a distance-from-execution role — you understand the platform hands-on, have strong visual judgement, and can assess whether a piece of content is on-brand, platform-native, and worth posting.
You sit between strategy and execution:
You receive direction from the Creative Director
Translate it into platform-ready output
Ensure everything going live is aligned with both brand and performance goals
We are a creative-first hospitality group. Generic content is not acceptable. Every post must do something — build awareness, drive footfall, earn shares, grow community, or keep the brand culturally relevant.
Requirements
1. Instagram Strategy & Content Calendar
Own the content calendar for your brands
Define the content mix (awareness, events, community, culture)
Set platform strategy — formats, frequency, and direction
Identify content gaps and opportunities
Bring inspiration from outside hospitality (fashion, music, DTC, creators)
Stay ahead of algorithm changes, trends, and formats
Understand what performs — shares, saves, reach, engagement
Use Instagram tools strategically (reels, collabs, stories, highlights)
Apply platform-native thinking to all content
Act as the first quality filter before content reaches the Creative Director
Ensure all content is on-brand and visually aligned
Spot issues in typography, layout, colour, and composition
Give clear, actionable feedback to improve output
Reduce dependency on the Creative Director for everyday visual decisions
Shape how each brand’s story unfolds over time
Write for key moments — launches, campaigns, events
Ensure content feels authentic, not over-curated
Push back on anything generic or derivative
Build a feed that feels like a coherent narrative, not random posts
Align every piece of content to a clear objective
Ensure content drives real outcomes (footfall, engagement, recall)
Work with Brand Managers on monthly goals
Track whether content is actually delivering results
Champion shareable, saveable, meaningful content
Build and manage WhatsApp community strategy
Define what makes the community valuable and worth staying in
Ensure communication feels exclusive, not broadcast-driven
Use AI tools for research, ideation, and optimisation
Bring AI and platform learnings to the team regularly
Own weekly performance tracking (growth, reach, engagement, saves, shares)
Provide actionable insights, not just reports
Align organic strategy with paid marketing
Track competitor and industry activity
Posting, scheduling, or community replies (Social Media team)
Final visual sign-off (Creative Director)
Paid media (Performance Marketing team)
Instagram Growth & Community – Meaningful audience growth and engagement
Content Performance – Work drives shares, saves, and real outcomes
Visual Quality – Strong on-brand filtering before CD review
Brand Storytelling – Cohesive, distinctive brand presence
Platform & AI Intelligence – Proactive learning and application
Experience
2–4 years in digital/content/social strategy (Instagram-first)
Experience managing multiple brands
Demonstrated community growth or performance impact
Basic design understanding (hierarchy, composition, branding)
Deep understanding of Instagram (formats, algorithm, behaviour)
Strong visual judgement — can identify what works and what doesn’t
Familiarity with Instagram’s native tools and editing
Ability to think about a brand’s presence holistically
Strong writing and storytelling ability
