Lead design strategy for growth products focusing on onboarding, activation, and retention. Manage a team of designers while partnering with cross-functional teams to drive measurable business impact.
About Us
HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames.
Our People
With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.
Our Impact
As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.
The Role
We’re looking for a Director of Design, Growth Products to lead and scale design across our most critical growth experiences. This role owns the end-to-end design strategy for key growth surfaces including new user onboarding, product activation, expansion experiences, and cancellation/retention flows.
You will partner closely with Product, Engineering, Data, and Marketing to drive measurable business impact while delivering intuitive, high-quality user experiences. This is a hands-on leadership role for someone who thrives at the intersection of strategy, craft, experimentation, and people leadership.
What You’ll Own
- Design strategy and execution for growth-focused product areas, including:
- New user onboarding and first-run experiences
- Product activation and adoption flows
- Monetization, upgrade, and retention experiences
- Cancellation, downgrade, and save flows
- The design vision and roadmap for growth products, ensuring alignment with company goals and user needs
- A team of product designers, including hiring, coaching, performance management, and career development
- Design quality, consistency, and usability across growth touchpoints
- A strong experimentation culture—leveraging A/B testing, data, and qualitative insights to continuously optimize experiences
Responsibilities
- Lead and mentor a team of designers focused on growth and lifecycle experiences
- Partner with Product and Engineering leadership to define strategy, priorities, and success metrics
- Translate business goals into clear user experience strategies and scalable design solutions
- Champion user-centered design while balancing speed, experimentation, and impact
- Establish and refine processes for design discovery, iteration, and delivery
- Use data, research, and experimentation to inform decisions and measure outcomes
- Advocate for design at the executive level and contribute to broader product leadership discussions
What We’re Looking For
- 8+ years of experience in product design, with 3+ years in a design leadership role
- Proven experience designing B2B2C and/or SaaS products, ideally with complex workflows
- Strong background in growth, onboarding, activation, or lifecycle design
- Demonstrated ability to drive measurable outcomes (activation, retention, conversion, churn reduction)
- Experience leading and scaling high-performing design teams
- Strong product thinking and the ability to balance user needs with business goals
- Comfort working in fast-paced, ambiguous environments with cross-functional partners
- Excellent communication, storytelling, and stakeholder management skills
Nice to Have
- Experience designing for agency platforms, CRM tools, or marketing technology
- Familiarity with experimentation frameworks and growth metrics
- Experience working in remote-first or distributed teams
Why GoHighLevel
- Own some of the most impactful growth experiences in the product
- Lead and shape a growing design organization
- Work with a passionate, product-driven team solving meaningful problemsCompetitive compensation, benefits, and flexibility
EEO Statement
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.
#LI-Remote #LI-MP1
Top Skills
A/B Testing
B2B2C
Experimentation Frameworks
Growth Metrics
Product Design
SaaS
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