Job Description:
Job Summary
We are seeking a highly experienced and strategic Insights & Analytics Manager to join our APAC Marketing Center (AMC) Team, reporting into APAC Retail Analytics Leader. This position to be in 3M India offices, located ether at Bangalore or Mumbai. This role will play a critical role in driving insight led decision making for 3M’s Consumer Business and support both India and regional initiatives. This role will address key strategic business questions through consumer research, advanced analytics, and market intelligence.
This is a critical dual-responsibility role that bridges the gap between market research (Insights) and data analytics (POS & Syndicated Data). The role is responsible for embedding consumer, shopper, and retail insights into innovation development, product positioning, packaging, communication strategy, media planning, and category growth initiatives.
Reporting directly to the APAC Retail Analytics Lead, with a dotted line reporting structure to the APAC Insights Lead, this position requires a seasoned professional who can seamlessly navigate both qualitative/ quantitative consumer insights and quantitative retail data. You will collaborate closely with the India and APAC businesses and cross‑functional teams-including APAC portfolio management, Consumer Experience, Digital & Media, and Lab/ Tech - to support growth.
Job Responsibilities
A. Retail Analytics
Oversee India POS and retail analytics and reporting of internal sales data Syn data (retail audit, household panel), including:
- Strategic BI Reporting:
- Work with IN data delivery POC to develop and maintain automated PBI dashboards and comprehensive reports that provide the commercial team with timely and accurate visibility into market performance.
- Point-of-Sale (POS) Analytics: Analyze retailer / channel POS data to monitor sales trends, identify distribution gaps, and optimize assortment and pricing strategies.
- Business Reviews: Lead regular business reviews with the IN team, utilizing syndicated and POS data to evaluate category performance, track market share, and assess competitive dynamics.
- Syndicated Data Management:
- Serve as the primary owner and subject matter expert for all syndicated data sources, (e.g., NielsenIQ Retail Audit RMS, Kantar Worldpanel KWP), extract, analyze, and interpret this data to uncover actionable business insights.
- Agency Relationship Management: Manage relationships with external data providers (e.g., NielsenIQ Retail Audit RMS, Kantar Worldpanel KWP), ensuring data quality, negotiating contracts, and maximizing the value of these partnerships.
- Drive annual negotiation / renewal support of Syndicated Data Subscriptions with the relevant partner agencies
- Support any syndicated data training needs for India and APAC level
- Ad-hoc analytics workstreams
- assortment optimization, planogram testing, and modern trade channel / customer performance assessments
- Initiate and lead ad hoc projects such as Marketing Mix Model, Pricing, as needed
B. Consumer & Shopper Insights
The Consumer & Shopper Insights portion of this role focuses on understanding the consumer and shopper with respect to the brand's position in APAC with a focus on India market.
Serve as the “voice of the consumer” for assigned categories and brands, ensuring insights are consistently integrated into innovation, marketing, and business decisions. Partner with business and AMC teams to identify growth opportunities, define learning agendas, and scope research questions that deliver actionable insights. Design, manage, and execute Learning Plans -including qualitative, quantitative, social listening, to inform innovation, communication, and retail strategies. Provide consultative guidance to India and APAC regional stakeholders on research methodologies and insight interpretation. Elevate Insights function through new tools and techniques including digital ethnography, ecommerce analytics, and rapid cycle research. Explore and embed AI-led tools for insight mining, testing and evaluation Lead Home Care brand health, communication tracking and support selected regional initiatives. Initiate and innovation projects through needs exploration, idea screening, concept testing, product fit evaluation, and volumetric studies. Develop and maintain social listening dashboards to monitor trends in key target group and mine consumer needs and pain point insights across Asia.
Some of the regular insights activities will include (but not limited to)
- Brand Health Tracking: Design, execute, and analyze ongoing brand health tracking studies to monitor brand awareness, consideration, and equity over time. You will identify key drivers of brand performance and provide actionable recommendations to the marketing team.
- Innovation Research: Lead consumer research to support the new product development pipeline. This includes concept testing, product testing, and identifying unmet consumer needs to guide innovation strategies.
- Communication Research: Support creative development process in big idea generation and evaluation. Evaluate the effectiveness of marketing campaigns and advertising efforts through rigorous post-communication surveys. You will measure campaign reach, resonance, and impact on brand metrics.
- Cross-Functional Collaboration: Partner closely with the business and marketing teams to ensure that consumer insights are integrated into strategic planning and execution. You will act as the voice of the consumer in cross-functional meetings.
- Regional Alignment: Maintain a strong dotted-line relationship with the Asia Insights Lead to ensure that research initiatives align with regional methodologies and strategic priorities.
Qualifications and Skills
Required Experience/Qualifications
Bachelor’s degree or higher in Business Administration, Economics, Statistics, Engineering, or a related field from an accredited institution At least 8-10 years of dedicated experience in Analytics / Syndicated Data management, with deep expertise in utilizing Nielsen retail audit and Kantar Worldpanel data. 10+ years of consumer insights or market research experience (client‑side) Strong command of qualitative, quantitative methodologies Proven experience working within the Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) industry is highly preferred.
Required Expertise/skills
Analytical Acumen: Exceptional ability to synthesize complex data from multiple sources (primary research, syndicated data, POS) into clear, cohesive, and actionable business narratives. Demonstrated project management skills with experience managing multiple simultaneous projects Resourceful, detail‑oriented, and able to work independently as well as collaboratively Running insights to action workshops for stakeholders Technical Proficiency: Advanced proficiency in data analysis and visualization tools. Experience with Power BI platforms is required. Working knowledge of SQL, Python, or SPSS is considered a strong advantage. Communication and Presentation: Excellent verbal and written communication skills, with the ability to present complex data findings to non-technical stakeholders in a compelling and easily understandable manner. Stakeholder Management: Proven ability to build strong relationships and influence decision-making across matrixed organizations, working effectively with local marketing teams and regional leadership. Agency Management: Experience managing external research/ analytics agencies and data providers, including budget management and contract negotiation.
Location: 3M Office, Bengaluru or Mumbai, India
Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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