The Key Account Manager is responsible for driving revenue growth through strategic brand relationships, managing accounts, and overseeing successful campaign delivery while ensuring customer satisfaction.
Role Summary
We’re hiring a Key Account Manager (KAM) to own strategic brand relationships end‑to‑end. You’ll drive revenue growth across assigned accounts, deliver high‑impact influencer campaigns on time, and be the go‑to partner for brand solutions. This is a hybrid role spanning account management, business development, brand strategy, campaign delivery, and customer success.
Responsibilities
- Account Management & Brand Growth
- Own a mapped book of enterprise & mid‑market accounts; build quarterly brand growth plans focused on increasing on‑platform spend (Famous & Amplify).
- Map annual/quarterly media plans and budget owners; align on category moments, new launches, and always‑on programs to expand wallet share.
- Identify expansion plays: additional product lines, markets, creator formats, licensing, Amplify add‑ons, and paid amplification; convert to multi‑quarter commitments.
- Run regular QBRs/MBRs with ROI stories, growth recommendations, and next‑quarter roadmaps aimed at spend uplift.
- Forecast renewals and expansions accurately in HubSpot; maintain immaculate notes and activity logs.
- Manage change requests, brand safety, compliance, and approvals; proactively unblock issues.
- Brand Solutions
- Translate business objectives into creator strategies, deliverables, budgets, and KPIs (reach, views, CPV/CPA, content rights, exclusivity, attribution windows).
- Prepare proposals with data‑backed shortlists, pricing, and timelines; align on scope and success metrics.
- Build ROI‑backed business cases to migrate off‑platform/agency budgets onto Famous & Amplify.
- Customer Success & Issue Resolution
- Act as first responder for brand issues; triage, resolve, and document RCAs and playbooks.
- Monitor response and resolution SLAs; escalate early when risks appear.
- Reporting & Insights
- Publish weekly/monthly scorecards (campaign health, creator performance, ROI, learnings).
- Partner with analytics to optimize creators, formats, sequencing, and paid amplification.
Requirements
- 3–7 years in account management / client servicing in marketing, media, or creator/influencer tech.
- Proven track record of growing revenue from existing accounts and delivering on‑time campaigns.
- Deep understanding of influencer workflows: creator discovery, pricing, briefs, approvals, rights/exclusivity, whitelisting, performance tracking, paid amplification.
- Strong stakeholder management, expectation setting, and executive communication.
- Project management across multiple parallel campaigns with tight timelines.
- Data‑driven; comfortable with dashboards, ROI analysis, and forecasting.
Good to Have
- Experience with beauty, FMCG, e‑commerce, fashion, gaming, or personal care verticals.
- Exposure to affiliate/attribution models, whitelisting, and content licensing.
- SaaS/marketplace familiarity and self‑serve brand workflows.
Success Metrics
- Wallet share growth: % increase in on‑platform spend (Famous & Amplify) per account QoQ.
- Revenue health: Net Revenue Retention (NRR) ≥ 110%; Renewal Rate ≥ 90%.
- Platform adoption: # campaigns/orders per month, % of brand budget executed on-platform, reduction in off‑platform leakage.
- Program scale: # of always‑on programs and multi‑quarter commitments per account; increase in average deal size.
- Operational excellence: On‑time launch/completion ≥ 95%; approval TAT within SLA; content velocity benchmarks met.
- Customer satisfaction: CSAT/NPS trending up; low escalation rate with fast RCA & fix.
Top Skills
Hubspot
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