Manager, Marketing Automation

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Manager, Marketing Automation

Who is Mastercard?
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.
Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
Overview
We are looking for a highly skilled Marketing Automation Expert to join our Global B2B Marketing Operations team. In this role, you will be responsible for strategizing, implementing, and optimizing our marketing automation platform and processes to drive lead generation, enhance customer engagement, and support overall marketing effectiveness. The ideal candidate will have a strong understanding of marketing automation tools (particularly Salesforce Marketing Cloud) and CRM integrations. Additionally, they should possess excellent data analytics skills and the ability to think strategically and work cross-functionally to achieve B2B marketing objectives.
The Global B2B Marketing Operations team is responsible for defining a best-in-class Lead Generation discipline and scaling it across business units and regions, including to the people, processes, content, technologies, and data.
Role
In this technical marketing role, you will:
• Develop and execute a comprehensive marketing automation strategy aligned with overall business and marketing objectives.
• Lead and mentor a team of marketing automation specialists to drive innovation and excellence in marketing automation while fostering a results-driven culture.
• Develop, implement, and optimize marketing automation workflows, nurture journeys, and lead scoring models using Salesforce Marketing Cloud (SFMC) and Salesforce Sales Cloud.
• Improve lead qualification and optimize lead management to improve lead conversion, sales alignment, and marketing ROI.
• Oversee the management and maintenance of SFMC, ensuring optimal performance and integration with other systems.
• Collaborate with cross-functional teams, including marketing, sales, legal, and IT to integrate marketing automation tools with other systems, streamline workflows, ensure privacy compliance, and align strategies with overall business goals.
• Research and evaluate new marketing automation technologies and trends, making recommendations for platform enhancements and process improvements.
• Establish and maintain best practices for marketing automation processes, workflows, and data management.
• Develop and maintain documentation for marketing automation processes, workflows, and training materials.
All About You
The ideal candidate for this position should have:
• A master's degree in appropriate field (preferably) MBA in marketing, business, communication or a related field.
• 10+ years of experience in marketing technology and automation.
• Hands-on experience with Salesforce Marketing Cloud (SFMC), with a focus on Email Studio, Journey Builder, Automation Studio, Content Builder and Audience Builder and experience in Salesforce Sales Cloud. Certification in Marketing Cloud is preferred.
• Knowledge of SQL queries and AMPscript is preferred.
• Strong analytical and problem-solving abilities to interpret data and drive actionable insights.
• Excellent project management skills, with ability to manage multiple initiatives, prioritize tasks, and meet deadlines in a fast-paced environment.
• Excellent verbal and written communication skills, with ability to collaborate effectively across teams.
• Proven ability to lead, inspire, and mentor a team, driving high performance and continuous improvement.
• Willingness to work in the EMEA time shift (12:00pm to 9:00pm IST).
Corporate Security Responsibility
Every person working for, or on behalf of, Mastercard is responsible for information security. All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and therefore, it is expected that the successful candidate for this position must:
• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.