Own and optimize marketing automation programs using Marketo and SFMC to generate leads, nurture prospects, improve engagement, and accelerate pipeline growth. Build email campaigns, landing pages, drip programs, lifecycle workflows, segmentation, lead scoring, CRM integrations, and performance reports. Ensure subscription and compliance management while continuously improving campaign operations through testing and analytics. Collaborate with Marketing, Sales, Sales Operations, Product Marketing, and Technology teams.
We are looking for a Marketing Automation Manager to own and optimize marketing automation initiatives that drive lead generation, nurture prospects, improve engagement, and accelerate pipeline growth. The ideal candidate will have hands-on experience with marketing automation platform Marketo, a strong understanding of campaign management and lead lifecycle processes, and the technical skills to build, execute, and measure scalable automation workflows.
Key Responsibilities- Marketing Campaign Execution: Build, execute, and optimize email marketing campaigns, landing pages, and automated workflows to generate leads and improve prospect and customer engagement.
- Marketing Automation: Design and manage drip campaigns, lead nurturing programs, and lifecycle automation workflows to accelerate the sales cycle and improve conversions.
- Email and Landing Page Development: Create and optimize HTML-based emails and landing pages using marketing automation platforms such as Marketo or HubSpot, ensuring functionality, responsiveness, and a strong user experience.
- Lead Management and Segmentation: Partner with Sales Operations and Marketing teams to segment prospect and customer databases, maintain audience lists, and deliver targeted, personalized campaigns.
- Lead Scoring and Profiling: Develop and monitor lead scoring models, user profiling, and qualification processes to improve lead quality and sales readiness.
- CRM Integration and Lead Flow: Manage and optimize integrations between marketing automation platforms and CRM systems, ensuring accurate lead data, seamless synchronization, and efficient lead handoffs.
- Campaign Analytics and Reporting: Track campaign performance, analyze key metrics, and build reports to measure engagement, conversion rates, lead quality, and pipeline contribution.
- Marketing Performance Insights: Collaborate with Product Marketing and other marketing teams to evaluate campaign effectiveness and identify opportunities for improvement.
- Subscription and Compliance Management: Develop automation workflows for subscription preferences, email opt-ins, and communication management while ensuring compliance with applicable email marketing and data privacy regulations.
- Process Optimization: Continuously improve automation workflows, campaign operations, and reporting processes through testing, data analysis, and experimentation.
- Cross-functional Collaboration: Work closely with Marketing, Sales, Sales Operations, Product Marketing, and Technology teams to align automation initiatives with business goals.
- 7+ years of hands-on experience in marketing automation, campaign management, or a related field.
- Mandatory: Strong working knowledge of marketing automation platforms - SFMC and Marketo
- Experience building and managing automated email campaigns, drip campaigns, lead nurturing programs, landing pages, and marketing workflows.
- Working knowledge of HTML, CSS, and JavaScript, with practical experience developing or customizing emails and landing pages.
- Experience with CRM integrations, lead lifecycle management, database segmentation, and lead scoring.
- Strong analytical skills, with the ability to interpret campaign data, build reports, and translate insights into actionable improvements.
- Proficiency in Microsoft Excel or similar tools for data manipulation, analysis, and reporting.
- Excellent organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines simultaneously.
- Strong written and verbal communication skills in English.
- Ability to collaborate effectively with cross-functional teams, including Marketing, Sales, Sales Operations, and Technology.
- A proactive mindset, strong problem-solving abilities, and a willingness to experiment and explore new approaches.
- Experience with API integrations, webhooks, or other system integration methods.
- Familiarity with Salesforce or other CRM platforms and their integration with marketing automation systems.
- Exposure to Apex coding or similar CRM customization capabilities.
- Experience with progressive profiling, advanced personalization, and conversion optimization.
- Understanding of email deliverability, consent management, and global email marketing regulations.
- A bachelor's degree in Engineering, Business, Marketing, or a related discipline; an MBA is an added advantage.
Location - India(Remote)
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