The Marketing Executive/Manager will develop B2B marketing strategies, create content, manage digital campaigns, and collaborate with teams to enhance brand presence and generate leads.
Company Introduction
Codebase is a young software services company with a great pool of tech-savvy developers. We started in the spring of 2018, and have been growing aggressively. We are located in Pune, India, and serve software product companies across the globe; focusing on enterprise SaaS, eCommerce, cloud, and application development.
Codebase is looking for a creative, strategic, and growth-focused Marketing Professional to help strengthen our global brand presence, generate qualified leads, and communicate the value of our engineering and AI capabilities to startups and enterprise clients.
The ideal candidate will have experience in B2B & SaaS technology marketing, content strategy, digital campaigns, and brand positioning within software services or IT consulting industries.
Key Responsibilities:
- Develop and execute B2B marketing strategies aligned with business goals
- Create compelling content for websites, social media, email campaigns, case studies, and sales collateral
- Build and manage digital marketing campaigns across LinkedIn, Google, and other channels
- Drive inbound lead generation and support outbound marketing initiatives
- Collaborate with leadership, sales, and engineering teams to position Codebase’s services effectively
- Manage and improve the company’s online presence and brand messaging
- Conduct market research and competitor analysis to identify growth opportunities
- Track campaign performance and optimize based on KPIs and ROI
- Support employer branding and recruitment marketing initiatives
- Coordinate webinars, events, and partnership marketing activities
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 3+ years of experience in B2B marketing, preferably in software services or technology companies
- Strong understanding of digital marketing, SEO, content marketing, and social media strategy
- Excellent written and verbal communication skills
- Experience with CRM and marketing automation tools
- Ability to understand technical concepts and translate them into business value
- Strong analytical and project management skills
- Self-driven, creative, and results-oriented mindset.
Nice to have:
- Experience marketing software engineering services
- Familiarity with startup ecosystems and enterprise technology markets
- Knowledge of LinkedIn marketing and account-based marketing strategies
- Experience creating thought leadership and technical content
Soft Skills
- Excellent problem-solving and analytical skills.
- Strong communication and interpersonal abilities.
- Ability to work independently and as part of a team.
- Proactive and eager to learn new technologies.
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What you need to know about the Pune Tech Scene
Once a far-out concept, AI is now a tangible force reshaping industries and economies worldwide. While its adoption will automate some roles, AI has created more jobs than it has displaced, with an expected 97 million new roles to be created in the coming years. This is especially true in cities like Pune, which is emerging as a hub for companies eager to leverage this technology to develop solutions that simplify and improve lives in sectors such as education, healthcare, finance, e-commerce and more.
