Plans and executes BTL marketing activities, including events, promotions, brand activations, and city campaigns. Develops initiatives to increase brand awareness and recall, builds vendor and agency networks, coordinates with city and operations teams, and identifies new partnerships. Requires campaign execution knowledge, communication skills, multitasking, creativity, sales and marketing understanding, and team management abilities.
About SolarSquare Energy:
At SolarSquare we are building the Home-Energy brand of future India. We help homes switch to rooftop solar and move away from traditional coal electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India.
In 3 years we have scaled to become the leading residential solar brand in India. We are obsessed with quality, customer service and innovating to make it simple for homes to switch to solar. We are looking for leaders to join us in this mission.
Know us a bit better through these links:
- TechCrunch SolarSquare article
- Elevation - Podcast with SolarSquare Founders
- Startup by IIT Grads Helps Indian Homes Run on Zero Electricity, Earns Rs 200 Crore in Revenues
- The Climate Conversations ft Solar Square
- Elevation Capital - SolarSquare
Job description / Responsibilities –
- Planning and executing all BTL activities - Events (roadshows, exhibitions, conferences, seminars canopies), promotions (pamphlets, handbills, brochures) and brand/service placement.
- Planning and innovating new marketing initiatives on a regular interval to create a brand recall and awareness.
- Responsible for setting up of strong network of vendors / Agencies for various promotional activities planned for the respective regions.
- To plan, manage and execute BTL marketing campaigns, Brand activations in the City.
- Working closely with the City Manager and keeping him/her updated about the proceedings of the campaign and other nitty-gritties.
- Unlocking new partnerships and business by working with the Operations Team and the City Head.
Requirement –
- Energetic, versatile and a creative problem-solver Talented, Flexible individual with ability to multitask, to exercise initiative, and work effectively under pressure, paying strong attention to detail Effective communications, presentation.
- Minimum experience of 1-2 years with enough knowledge about the know-hows of BTL campaign, activations and campaign operations.
- Good idea of General Management that involves in-house work along with professional collaborations. Command over sales and marketing to assist the Team whenever, and wherever required Team Management abilities that involve versatility and flexibility in order to get the work done.
- A hunger for personal growth and over-all development will definitely help you fair well and keep up with the ever evolving changes of this medium of marketing.
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What you need to know about the Pune Tech Scene
Once a far-out concept, AI is now a tangible force reshaping industries and economies worldwide. While its adoption will automate some roles, AI has created more jobs than it has displaced, with an expected 97 million new roles to be created in the coming years. This is especially true in cities like Pune, which is emerging as a hub for companies eager to leverage this technology to develop solutions that simplify and improve lives in sectors such as education, healthcare, finance, e-commerce and more.
