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GoTo

Marketing Operations Analyst

Posted 6 Hours Ago
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In-Office
Guatemala
Entry level
In-Office
Guatemala
Entry level
As a Marketing Operations Analyst, you will support marketing technology platforms, ensure operational efficiency, collaborate with teams, and communicate effectively to resolve issues.
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Job Description

Where you’ll work: Guatemala, Guatemala City (Remote) 

  

Marketing at GoTo   

Our Marketing team shapes GoTo’s presence, voice, and vision—inside the company and on the global stage. We leverage the latest in AI-driven insights and tools to power creative campaigns, connect with customers in meaningful ways, and drive business growth. Here, smart problem-solving and innovation aren’t just encouraged—they’re expected. Join us to help reimagine marketing in an AI-powered world, where your ideas and curiosity set the pace for everything we do. 

 

Day-to-Day Responsibilities 

  • Respond to and resolve stakeholder requests related to our marketing technology platforms, ensuring team members across departments receive timely and accurate support for their everyday operational needs. 

  • Perform routine maintenance, updates, and fixes across the marketing tech stack, proactively monitoring for potential issues before they escalate, keeping our systems running smoothly and efficiently. 

  • Collaborate closely with Marketing teams, joining forces to tackle ongoing projects, share best practices, and strengthen our team’s overall technical capabilities. 

  • Partner with managers and directors in Marketing (ITSG & UCC) to address operational needs, digging beyond the obvious to uncover the true source of challenges and implementing lasting solutions rather than quick fixes. 

 

What We Look For 

  • Familiarity with platforms like 6Sense or Marketo, knowing not just the features but how colleagues are using the tools, so you can help troubleshoot everyday questions and offer informed recommendations. 

  • Experience as an operational user or admin for tech tools, ready to apply your hands-on skills when faced with unexpected platform changes or user frustrations. 

  • Strong organizational and problem-solving abilities, with an eye for efficiency and a passion for discovering underlying issues—so when something breaks, you don’t just patch it up, you figure out what’s at the heart of the problem. 

  • Effective communicator who excels both independently and alongside cross-functional teams, able to translate technical findings for non-technical colleagues and ensure everyone is empowered to keep projects moving forward. 

 

What We Offer  
At GoTo, we believe in supporting our employees with a comprehensive range of benefits designed to fit your life—at work and beyond. Here are just some of the benefits and perks you can expect when you join our team:  

  • Comprehensive health benefits, life and disability insurance, and fertility and family-forming support programs  

  • Generous paid time off, paid holidays, volunteer time off, and quarterly self-care days and no meeting days  

  • Tuition and reading reimbursement programs to support your continuous learning and professional growth  

  • Thrive Global Wellness Program, confidential Employee Assistance Program (EAP), as well as One to One Wellness Coaching  

  • Employee programs—including Employee Resource Groups (ERGs), GoTo Gives, and our charitable matching program—to amplify your connection and impact

At GoTo, you’ll find the flexibility, resources, and support you need to thrive—at work, at home, and everywhere in between. You’ll work towards a shared goal with an open-minded, cohesive team that’s greater than the sum of its parts. We’re committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we’ll Be Real, Think Big, Move Fast, Keep Growing, and stay Customer Obsessed. Learn more. 

Top Skills

6Sense
Marketo

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