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Pattern

Marketplaces Advertising Analyst

Posted 13 Days Ago
Be an Early Applicant
Hybrid
Pune, Maharashtra, IND
Mid level
Hybrid
Pune, Maharashtra, IND
Mid level
Manage Amazon Marketing Cloud data pulls and SQL queries, maintain reporting and dashboards, support DSP and cross-channel analytics, analyze path-to-conversion and audience insights, and collaborate with strategists and execution teams to turn insights into actions.
The summary above was generated by AI
What You Will Do
Amazon Marketing Cloud & Data Pulls
• Run regular data pulls from Amazon Marketing Cloud (AMC) for the portfolio of brand
accounts
• Write and maintain SQL queries against AMC clean room data — starting with
established query libraries and progressing to building your own
• Support AMC instance maintenance, audience refreshes, and routine clean room
operations
• Continuously build your AMC expertise — keeping current with feature releases and
best practices
Reporting & Dashboards
• Maintain the team's daily, weekly, and monthly reports — ensuring data accuracy and
timely delivery
• Build and update dashboards that track campaign performance, spend pacing, ROAS,
and other key metrics
• Respond to ad-hoc data requests from the Senior Manager, the execution team, and
brand partners
• Help prepare data and visuals for partner reviews and quarterly business reviews
Insights — Growing Scope
• Support path-to-conversion analysis — how customers discover and convert across
Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
• Help identify where we are losing customers in the funnel and surface patterns to
investigate
• Contribute to ideal customer profiling and audience analysis for brands
• Suggest ad efficiency improvements based on data — bid strategy, budget allocation,
targeting refinement
DSP & Cross-Channel Analytics
• Support analytics for Amazon DSP campaigns — reporting, audience overlap, and
incremental measurement
• Help quantify how upper-funnel DSP activity contributes to lower-funnel conversions
• Assist with new-to-brand analysis and cross-channel reporting
Collaboration
• Work closely with Praveen (Lead Strategist) and the offshore execution team to ensure
insights are translated into action
• Partner with Usaid (Senior Manager) on partner-facing analytics and reporting cadence
• Build relationships with Brand Management, Merchandising, and SEO/Content teams as
you grow into the role

Pattern Pune, Mahārāshtra, IND Office

14th Floor, Panchshil Avenue, Next to Kalyani Nagar Metro station, Yerawada, Pune, Maharashtra , Pune, India, 411006

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