• Plan, set up, and manage paid campaigns across Meta
Ads (Facebook/Instagram), Google Ads (Search, PMax, Display), and other
relevant platforms (LinkedIn, YouTube, Marketplaces).
• Own campaign performance metrics — CTR, CPC, CPL, CPA,
ROAS — and continuously optimize for efficiency and scale.
• Conduct A/B testing on ad creatives, audiences,
landing pages, and bidding strategies.
• Manage budgets across campaigns and platforms,
ensuring optimal allocation based on performance data.
• Collaborate with the creative/design team to brief and
refine ad creatives, videos, and copy for different funnel stages.
• Build and manage re targeting funnels and
lookalike/custom audiences.
• Track and report performance through dashboards
(Google Analytics, Meta Ads Manager, Google Ads, Looker Studio, etc.).
• Coordinate with the ecommerce team to align paid
campaigns with product launches, offers, and inventory.
• Stay updated with platform algorithm changes, ad
policies, and emerging performance marketing trends (including AI-driven a d
tools).
• Support the SEO/content team with paid amplification
of blogs, landing pages, and organic content when relevant.
• Assist in tracking performance of WhatsApp/Email
campaigns where paid and owned channels intersect.
Requirements
• Minimum 1 year of hands-on experience managing paid
campaigns on Meta Ads and Google Ads (agency or in-house).
• Working knowledge of Google Ads (Search, PMax,
Display) and Meta Ads Manager.
• Understanding of key metrics: CPL, CPA, ROAS, CTR,
conversion tracking, and pixel/tag implementation.
• Familiarity with Google Analytics (GA4), Google Tag
Manager, and basic reporting tools (Excel/Google Sheets, Looker Studio a plus).
• Basic understanding of landing page optimization and
conversion rate optimization (CRO).
• Strong analytical mindset — comfortable reading data
and translating it into actionable optimizations.
• Good communication skills to collaborate with
creative, sales, and ecommerce teams.
• Bonus: Experience with LinkedIn Ads, WhatsApp Business
API campaigns (e.g., WATI), or performance marketing in home security/electronics/D2C/B2B
hybrid businesses.
