Manage performance marketing strategy, execution, optimization, tracking, and reporting across Google, Meta, LinkedIn, and other platforms. Responsibilities include campaign planning, budget and audience management, conversion and ROAS optimization, attribution troubleshooting, e-commerce performance, client communication, reporting, and mentoring junior team members.
As a Performance Marketer, you will independently manage the strategy, execution, optimisation, tracking and reporting of performance marketing campaigns for multiple clients
You will be responsible for understanding business objectives, translating them into effective media strategies, managing advertising budgets and improving campaign outcomes across platforms such as Google Ads, Meta Ads and LinkedIn Ads
The role also involves independently managing tracking systems, resolving attribution issues, leading day-to-day client communication and guiding junior team members
Develop and execute performance marketing strategies across Google, Meta, LinkedIn and other relevant platforms, aligned with client goals and KPIs.
Plan, launch, manage and optimise campaigns across targeting, audiences, keywords, bidding, budgets and remarketing.
Analyse campaign performance and optimise for lead quality, conversions, ROAS, cost efficiency and scalability.
Manage tracking and measurement including GA4, Google Tag Manager, Meta Pixel, Events Manager, Conversion API and Google Ads conversions.
Manage e-commerce performance through Google Merchant Center, Shopify, product feeds, analytics and attribution.
Build performance reports, present actionable insights to clients, collaborate with internal teams and mentor junior team members.
Requirements
- 2 to 3 years of hands-on experience in performance marketing, paid media or digital advertising
- Prior experience working in an advertising or digital marketing agency is strongly preferred
- Strong working knowledge of Google Ads, Meta Ads Manager and LinkedIn Ads
Benefits
- Complete your 8 hours at your convenience
- Menstrual Work From Home
- Overtime Pay - For any additional hours worked, you will receive overtime pay, recognising and fairly compensating your efforts beyond standard working hours
- Paid Learning Budget - Whether it's a course or certification that aligns with your field, we offer a paid learning budget to support your continuous growth
- Vipassana Leave - Mental well-being is essential. We offer a dedicated time off for Vipassana
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