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Circles (circles.co)

Performance Marketing Manager - Jetpac

Posted 2 Days Ago
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India
Mid level
India
Mid level
The Performance Marketing Manager will oversee user acquisition campaigns, optimize growth metrics, manage budgets across various channels, and collaborate with teams to drive digital growth.
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Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.

Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.

Besides its SaaS business, Circles operates three other distinct businesses:

  • Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.

  • Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.

  • Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.

Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.

About Us

Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.

Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.

Besides its SaaS business, Circles operates three other distinct businesses:

  • Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.

  • Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.

  • Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.

Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.

Company: Circles.Life - Jetpac

Location: Delhi NCR 

Type: Full time 

About [Circles Life – Jetpac]: 

Jetpac, from Circles, is the coolest tech startup you will find, dedicated to making Travel super convenient and 100% hassle free. We're a bunch of rebels, renegades, and sometimes misfits, working together to change the Travel Universe. We grew 10x last year, with customers in >150 countries and availability in 10 different languages and currencies. At Jetpac, we take ownership and we lead! We are ambitious and resourceful Jetpac cadets, who would stop at nothing to get to the desired end outcome! If you think you've got the guts, the smarts, and the hustle to join us, then keep reading! 

Job Overview

We are hiring a Performance Marketing Manager to own and scale our paid marketing efforts across platforms. You’ll drive full-funnel user acquisition campaigns, optimize for growth metrics like CAC and ROAS, and collaborate with cross-functional teams to push the boundaries of digital growth.

This is a hands-on, high-ownership role where creative thinking meets performance rigor. You'll work on global campaigns, across multiple geographies, and with a strong testing mindset.

Key Responsibilities

Strategy & Channel Management

  • Plan, execute, and scale performance marketing campaigns across Meta, Google, YouTube, and programmatic channels

  • Define channel-wise growth targets, budget allocation, and bidding strategies

  • Own CAC, ROAS, NCPA, and repeat purchase goals end-to-end

  • Identify new channel opportunities and test them for scalability
     

Campaign Execution & Optimization

  • Launch and manage multi-country, multi-language campaigns

  • Conduct rigorous A/B testing across ad formats, creatives, targeting, and landing pages

  • Optimize ad performance in real-time and run weekly deep-dives on performance breakdowns

  • Work closely with designers and motion editors to develop high-performing creatives
     

Funnel Analysis & Reporting

  • Set up tracking frameworks using GA4, MMPs (e.g., AppsFlyer) and campaign dashboards

  • Analyze full-funnel user behavior to improve drop-offs and boost conversion

  • Prepare regular performance reports for internal stakeholders with clear insights and actions

  • Collaborate with BI teams to build dashboards and run cohort-level analyses
     

Cross-Functional Collaboration

  • Partner with product, lifecycle, brand, and SEO teams to align acquisition with retention and brand goals

  • Work with CRM and product teams to connect acquisition to downstream monetization

  • Share learnings with global market teams and adapt messaging/targeting for local nuances

Requirements
  • 4–6 years of experience in digital/performance marketing with direct ownership of budgets and channel strategy

  • Proven success managing large-scale campaigns across Meta Ads, Google Ads and more

  • Strong command of performance metrics like CAC, ROAS, CTR, CVR, retention, and LTV

  • Experience working with analytics platforms, attribution tools, and ad tech stacks

  • Hands-on experience running experiments, scaling campaigns, and managing creative pipelines

  • Bachelor's degree in Marketing, Business, or related field

Preferred Experience
  • Prior experience in travel, telco, fintech, or consumer tech

  • Experience managing global campaigns with region-specific targeting and localization

  • Familiarity with MMPs like AppsFlyer, Branch, or Adjust

  • Understanding of landing page optimization and CR

Desired Skills
  • Highly analytical with strong problem-solving skills

  • Creative thinker with an eye for high-performing ad formats and messaging

  • Strong project management and collaboration abilities

  • Bias for action, experimentation, and continuous learning

  • Passion for growth, travel, and data-driven marketing

What We Offer:

Competitive salary and excellent performance-based incentives.

Comprehensive benefits package, including health, dental, and vision coverage.

Flexible work arrangements with remote or hybrid options.

Opportunity to work with a dynamic and innovative global team.

Career growth and professional development opportunities

Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.

Data Protection and Privacy Statement 

By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to Circles’ Candidate Data Protection and Privacy Policy. You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.

To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.

Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.

Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.

Data Protection and Privacy Statement 

By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to Circles’ Candidate Data Protection and Privacy Policy. You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.

To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.

Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.

Top Skills

Adjust
Appsflyer
Branch
Ga4
Google Ads
Meta Ads
Mmps

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